Segment is a customer data platform (CDP) that enables you to collect, transform, send, and archive your first-party customer data. Segment simplifies the process of collecting data and hooking up new tools, allowing you to spend more time using your data, and less time trying to collect it.

The Segment Source allows organizations using Segment to bring their email activity data back into Segment and any analytics-focused destinations.  Events sent from Marigold Engage by Sailthru to Segment include:

• Emails sent
• Emails opened
• Emails clicked
• Bounces
• Unsubscribes

All events will include multiple identifiers including:

• EXTID (Segment's userId) if available
• Email MD5 Hash
• Email SHA256 Hash
• Raw Email (if enabled)

Installation

 To use the Segment Source, you must create an HTTP API Source in your Segment account. You can use this link as a shortcut.

Name the source, add labels, and choose any destinations you'd like to connect to (you can do this later). Once completed, copy your Write Key and add it to My Sailthru Integration Settings. 

While the Segment Source will always send emails in SHA256 and MD5 hashes, you can include raw email as well for easier data analysis.  Click Save Settings and you're done! Run a test by sending yourself an email and then checking the Segment Source debugger to see events come in.

 

Schema

Email Delivered

Send	Send Time (event timestamp)
	Message ID
	Subject
	Template ID
	Template Name
Tactic	Campaign	Triggered
	Campaign ID	Flow ID
	Campaign Name	Flow Name
	List ID	Is Basic
	List Name
User	EXTID
	Email Address (optional)
	Email Hash SHA256
	Email Hash MD5

Email Opened

Send	Send Time
	Message ID
	Subject
	Template ID
	Template Name
Open	Open Time (event timestamp)
	Browser
Tactic	Campaign	Triggered
	Campaign ID	Flow ID
	Campaign Name	Flow Name
	List ID	Is Basic
	List Name
User	EXTID
	Email Address (optional)
	Email Hash SHA256
	Email Hash MD5

Email Link Clicked

Send	Send Time
	Message ID
	Subject
	Template ID
	Template Name
Click	Click Time (timestamp)
	URL
	Browser
Tactic	Campaign	Triggered
	Campaign ID	Flow ID
	Campaign Name	Flow Name
	List ID	Is Basic
	List Name
User	EXTID
	Email Address (optional)
	Email Hash SHA256
	Email Hash MD5

Email Bounced

Send	Send Time
	Message ID
	Subject
	Template ID
	Template Name
Bounce	Bounce Time
	Bounce Type
	Reason
	Browser
Tactic	Campaign	Triggered
	Campaign ID	Flow ID
	Campaign Name	Flow Name
	List ID	Is Basic
	List Name
User	EXTID
	Email Address (optional)
	Email Hash SHA256
	Email Hash MD5

 

Unsubscribed

Send	Send Time
	Message ID
	Subject
	Template ID
	Template Name
Unsubscribe	Message Type (hosted page vs. API, etc)
Tactic	Campaign	Triggered
	Campaign ID	Flow ID
	Campaign Name	Flow Name
	List ID	Is Basic
	List Name
User	EXTID
	Email Address (optional)
	Email Hash SHA256
	Email Hash MD5