Using Tags and Vars with Google Product Sync

Contents

Tags and vars from the Google Product Feed
Feed-level Tags
Web Tags

We extract some information from your Google Product Feed and put it into the resulting content in Sailthru as tags and vars. We can get tags and vars in a variety of ways, listed below.

Tags and vars from the Google Product Feed

We do some pre-processing on the information we extract from the Google Product Feed to ensure it’s suitable for use in Sailthru. By default, we’ll extract the following fields if they’re present:

Google Product Feed Field	Value in Google Product Feed	Resulting Sailthru content tags	Resulting Sailthru content vars
`google_product_category`	Clothing & Accessories > Clothing > Dresses	`clothing-and-accessories-clothing-dresses, clothing-and-accessories, clothing, dresses`	`google_product_category: "Clothing & Accessories > Clothing > Dresses"google_product_categories: ["Clothing & Accessories", "Clothing", "Dresses"]`
`product_type`	Dresses > Maxi Dresses	`dresses, maxi-dresses`	`product_type: "Dresses > Maxi Dresses"` `product_types: ["dresses", "maxi_dresses"]`
`condition`	New	`new`	`variant.condition: "new"`
`color`	Red	`red`	`variant.color: "red"`
`size`	Large	`large`	`variant.size: "large"`
`pattern`	Stripes	`stripes`	`variant.pattern: "stripes"`
`gender`	Unisex	`unisex`	`variant.gender: "unisex"`
`age_group`	kids	`kids`	`Variant.age_group: "kids"`
`brand`	Sailthru	`sailthru`	`variant.brand: "sailthru"`
`sailthru_tags`	this,that,the-other	`this, that, the-other`	N/A

Any additional fields in CSV/TSV formatted files which are not defined by the Google product data specification will automatically be included as vars. For example, if you include a “custom product category” field in your TSV or CSV formatted product feed, you’ll be able to access the value of that field in Zephyr like so:

{variant = first(content.variants)}
{variant.custom_product_category}

Any non-alphanumeric characters such as spaces in field names are automatically substituted for underscores.

Feed-level Tags

On the New Source page in Product Sync, there’s a field called Tags for this source, highlighted in the following image:

Tags in the Tags for this source field will be applied to each item imported from this source. In the instance above, all products imported from the Google Product Feed will have the tags this, that and the-other in all of the resulting content items.

This can be very useful when you want to distinguish between content imported Product Sync and content from other sources, or if you want to know which source a content item came from.

For example, let’s say you have different Google Product Feeds for US products and New Zealand products. You could give the US feed a us tag and the New Zealand feed an nz tag – this would make it easier to only recommend NZ Products to New Zealanders, and only recommend US Products to Americans.

Web Tags

When Web Tagging is enabled for a Google Product Feed, we’ll collect content tags from each product’s page on your website.

There must be a <meta> tag with a name either sailthru.tags or keywords, with comma-separated tags in a content field for us to collect tags from the product’s page, as described here. Note that when Web Tags is enabled, we will only collect tags, and no other metadata.

For example:

<meta name="sailthru.tags" content="red,triangular,soft"> will result in a content item with tags including red, triangular and soft
<meta name="keywords" content="blue,square,hard"> will result in a content item with tags including blue, square and hard

By default, when we’re collecting web tags, we’ll query your website at a maximum rate of 2 requests per second. If this seems like too much or too little for your use case, please don’t hesitate to get in touch with our support team, and we’ll do our best to help out.