Soon you’ll have the ability to view the number of user profiles that have entered and exited a lifecycle within a specified time period.  When selecting user metrics, you’ll be able to see: The number of profiles that have entered and exited the lifecycle flow Number of profiles currently within each step Profile metrics for Email, SMS and Mobile …

Big news! For your more complex flows, you’ll soon be able to connect two branches into one single branch on a check step in Lifecycle Optimizer, reducing the need for creating multiple repetitive steps.  When a check step has been created, you will be able to connect the 2 branches into a single branch using the …

Sailthru is upgrading to a new GeoIP provider which will provide more accurate location data for targeting profiles in Audience Builder using ‘location’ and ‘radius to location’ filters.  This means that any lists using ‘location’ and ‘radius to location’ filters in Audience Builder may show an increase or decrease in user profiles.  The upgrade will take effect …

With the implementation of Apple MPP, it has forced marketers to rethink how email marketing metrics are measured. While we were able to introduce resources to help navigate and adapt to the changes of Apple MPP across the Sailthru platform, we knew that Apple MPP didn’t end the usefulness of open data, it just changed …

On the Sailthru platform you will be able to target your audience based on whether a user has a device that can receive both “Push notifications and In-App messages”, “In-App messages only”, and does not have your App installed currently. We have taken care of the Push notification statuses and designed these simple options so that …