Lifecycle Optimizer Overview
Automate individualized messaging to customers across channels using insights and predictions from the customer profile to deliver timely, customer-specific communications.
Seamlessly interact with customer profiles, other platform services, and third-party platforms through Flows (user pathways with if-then logic), making Lifecycle Optimizer a powerful hub for all of your marketing strategies. To access Lifecycle Optimizer, select Lifecycle Optimizer from the Messaging menu in the UI. You’ll be taken to the Flow List page.