Lifecycle Optimizer Overview

Automate individualized messaging to customers across channels using insights and predictions from the customer profile to deliver timely, customer-specific communications.

Seamlessly interact with customer profiles, other platform services, and third-party platforms through Flows (user pathways with if-then logic), making Lifecycle Optimizer a powerful hub for all of your marketing strategies. To access Lifecycle Optimizer, select Lifecycle Optimizer from the Messaging menu in the UI. You’ll be taken to the Flow List page. 

Contact us

Top