What’s New in Sailthru
Learn about our latest product releases and enhancements. Please contact your Customer Success Manager or Support with any questions.
October 29, 2019
Our new campaign-send throttling is available to all accounts, just ahead of the busy holiday shopping season.
Sometimes your site’s traffic exceeds expectations – and resources – leading to a less-than-desirable experience for your customers. Campaign click-through traffic can compound the problem – so what’s an email marketer to do?
Rather than completely pause sends, our new ... October 29, 2019
You can now set variant percentages as low as 1% in a campaign A/B tests. We’ve lowered the limit from 10% based on feedback from marketers looking to limit the number of customers exposed to lower-performing tests.
October 24, 2019
You can now trigger flows in Lifecycle Optimizer when a profile is removed from a natural list.
Like the “List Joined” entry, flows using “List Removed” will initiate when a profile is removed from a natural list.
Removing a user from a list occurs in a few different ways:
Through a User API call
From a Hosted Page
Email links ... October 24, 2019
Our new Lifecycle Optimizer entries look at campaign message opens and clicks, the first step in our efforts to bring mass-mail orchestration to the Lifecycle Optimizer flow-building experience.
For marketers managing multiple brands or verticals in one account, you can use this new LO flow type to track brand/vertical-level engagement based on campaign labels, or the ... October 16, 2019
Our new Content & Personalization tab in Email Composer settings provides an easy way to:
preview data feed content for your template
add Interest personalization or randomization to a template’s feed
Data feed selection moved to the Content & Personalization tab
Quickly preview the items in a selected feed without leaving the page
Select from three options to tailor ...