Audience Overview

In Sailthru, you’ll use Lists to organize users and create segments of your audience that you can message and track. You can maintain Natural Lists as repositories for your users, then use Audience Builder to further segment and report on your audience, grouping users into dynamically updating Smart Lists based on highly-customizable filters. Filters can leverage a wide range of user data that you pass to Sailthru or which Sailthru produces automatically, such as user engagement levels, user locations, or other behavioral data.


How to add and update users in Sailthru, and manage stored data, such as user variables.

The types of lists in Sailthru and how they are used across channels.

Create list exports containing your choice of associated data for each user.

Allows for highly specific reporting on users and segmenting of users into Smart Lists.

View a series of user-level predictions of future behavior across your userbase and differentiate user or segment targeting based on these predicted behaviors.