AUDIENCE OVERVIEW

Welcome to our new Audience pages! Please take our brief survey at the bottom of this page.

Introduction

Sailthru uses lists to create segments of your audience that you can message and track. Once lists are created, use Audience Builder to further segment and report on your audience, creating highly-specific queries that leverage your user data. Create queries based on variables that are being passed to Sailthru or data that Sailthru produces automatically, such as user engagement levels, user locations, or other behavioral data.

Contents

How to add and update users in Sailthru, and manage stored data, such as user variables.

The types of lists in Sailthru and how they are used across channels.

Create list exports containing your choice of associated data for each user.

Allows for highly specific reporting and segmenting of your lists.

View a series of user-level predictions of future behavior across your userbase and differentiate user or segment targeting based on these predicted behaviors.

Top