Analytics Overview

Sailthru provides robust reporting on your audience, user activity, and more. From the Analytics section in My Sailthru, view and export a wide range of data to better understand your audience and the performance of your Sailthru-powered marketing strategies. You can also access your account usage status and Sailthru system status.

Each documentation page in this section defines all metric names and other terms used in its respective report. You can also use the Analytics Glossary to quickly look up terms used across all reports.

Contents

Realtime Dashboard Pageview and order activity graphed with campaign sends.
Usage Dashboard Status of your account’s send-volume usage.
User Reports User-related data, such as user profiles, lists, and snapshots.
Campaign Reports Data about your completed campaigns.
Transactional Reports Data about your transactional email sends.
Purchase Reports View or export purchase-related data on the Purchase Log.
Sailthru System View the status and recent history of Sailthru’s system performance.
Data Exporter Export more data from Sailthru than is available from the Analytics pages, Lists page, and Sailthru API.
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