Sailthru On Your Site – Overview
In addition to using Personalization Engine to create customized emails, Sailthru’s products can also be used to automate, personalize, and drive engagement with your website! Onsite behavioral features leverage the Personalization Engine to automatically suggest content based on unique user interests. In addition, Onsite Overlays provide more ways to message or acquire customers using modals or banners to get in front of your website visitors.
1Site Recommendations is a powerful personalization tool and recommendation engine for your website that leverages user-interest data as well as your Content Library, custom content feeds, and templates.
2Overlays engage site visitors with targeted messaging as they browse. Display user signup forms, special offers, and more-each as a modal window or a bar at the top of the page.
3Personalization Engine is Sailthru’s unique behavioral-tracking product. Personalization Engine gathers data on your users’ individual interests based on website or mobile app activity. Armed with this intelligence, you can dynamically target users based on their purchase, browsing, and explored interests.