Sailthru On Your Site – Overview
In addition to using Personalization Engine to create customized emails, Sailthru’s products can also be used to automate, personalize, and drive engagement with your website! Onsite behavioral features leverage the Personalization Engine to automatically suggest content based on unique user interests. In addition, Onsite Overlays provide more ways to message or acquire customers using modals or banners to get in front of your website visitors.
Scout is a tool for providing related-item links to readers on site. This type of content display is also possible using Site Personalization Manager.
Concierge is similar to Scout, but provides recommended content to readers in the form of an onsite slider, for example, recommending a related story when reaching the end of an article. This type of content display is also possible using Site Personalization Manager.