Transactional Email Reports

Welcome to our new Analytics pages! Your feedback is welcome at the bottom of each page.

There are several reports dedicated to your transactional email sends, all found under the Analytics section of My Sailthru in the Transactionals menu.

Transactional Reporting Pages Menu

 

  • Transactional Email Reporting page – Provides engagement-based and time-series reporting on transactional emails, such as Welcome or Abandoned Cart messages.
  • Delivery Rates ReportProvides engagement-based reporting on transactional emails, such as Welcome or Abandoned Cart messages.
  • A/B Testing – Provides side-by-side engagement-based reporting on A/B split transactional templates.
  • Transactional LogProvides user-level transactional reporting, including delivery status, send time, open time, and click time. You have the ability to view each individual user’s message and resend if desired. Please note this data is available for 90 days.
  • Schedule Send Log – Provides all currently scheduled transactional messages.
  • Trigger Log – Provides all deployed and scheduled trigger messages.
  • Monthly Totals - Provides the total number of emails sent month over month, including campaigns, transactionals, and both transactionals and campaigns.

Transactional Email Reporting Page

Transactional Email Reporting

  • To set a date range for data to display, use the Start Date and End Date entry fields and click Run Report.
  • To determine which metrics to display in the table, click Configure Columns.
    • Select Display Secondary Metrics to include the values used to calculate derived data points. Metrics with parenthesis will show the specified underlying data. For example, “Click to Conversion Rate (Purchases)” will show the rate, with the number of purchases in parenthesis.
  • To filter by template name, type all or part of a name in the Template Name field at the top-left.
  • To export the displayed data, click Export .csv.
  • To view a Transactional Detail report for a particular template, click the template name.

 

Transactional Email Report Analytics Glossary

Name

Description

Template

Used for designing both Campaign and Transactional emails, to set message content, user information, user interests, data feed content, and third-party advertising should all come together.

Sent

Number of users to who the list was sent.

Delivered

Percentage of emails sent that were sent, minus any hardbounces or softbounces.

Beacons

The number of users who opened the email with images turned on.

Confirmed Opens

Users who opened the email with images turned on, or clicked through the email with images turned off.

Est Opens

Confirmed Opens, plus the estimation of users who opened with images turned off but did not click.

Total Beacons/M

The number of total beacon impressions that were registered, including repeat opens, per thousand users messaged.

Clicks

Clicks from a single user.

Clicks/ Opens

The click rate of confirmed openers, calculated as the number of users who clicked at least one link compared to the number of confirmed opens.

Clicks on Mult URLs

Percentage of users who clicked on multiple links within one email message.

Total Clicks/M

The number of total clicks (including multiple clicks by the same user), per thousand users messaged.

Purchases

Purchase conversions as counted from individual (unique) users.

PV/M

The number of pageviews generated by clickthroughs from this campaign, per thousand users messaged. You must implement Sailthru’s Personalization Engine JavaScript on your site in order to track this.

Rev/M

The amount of revenue generated by purchases from this campaign, per thousand users messaged. You must implement Purchase API for this data to appear.

You may define the value per thousand pageviews on the Settings page of your account. This value is calculated by the following formula:

Rev/M = Total Revenue / (Total Sent / 1,000)

Hard Bounce

A failed delivery of an email due to a permanent reason such as a non-existent address. Hardbounces are automatically removed from your valid list and will not be mailed to.

Soft Bounce

A report of a delivery problem or failed delivery. Among other reasons, messages may soft bounce at the server level, because of a resource exhaustion such as a full disc, or because of spam filters. A softbounced message may eventually be delivered and Sailthru makes redelivery attempts of softbounced messages. If you’d like to learn more about non-delivery messages and email protocol you can read more here.

Opt Out

Users who have chosen to not opt out of one or more lists. Opted out users will automatically be suppressed — not sent to — even if they are still on the list that you are mailing to.

Spam Reports

The number of users who reported your email as spam and were automatically opted out.

AOV

Average Order Value is calculated by the total purchase revenue over the total number of purchases. Note, this does not include ad revenue.

Delivery Rates Report

The Delivery Rate Report provides a summary of metrics for your transactional emails.

Use the Start Date and End Date entry fields to set the date range.

Click on the Download CSV button to download the report.

Use the Toggle Columns button to choose column headers in order to turn metrics on or off in your account.

33 05_03_02 Toggle Columns

Click  magnifier to view the Transactional Detail report.

Click  feed-configuration-wrench to edit the template via the Template Editor.

20 05_03_03 Delivery Rate report

Delivery Rate Report Analytics Glossary

Name

Description

Template

Used for designing both Campaign and Transactional emails, to set message content, user information, user interests, data feed content, and third-party advertising should all come together.

Sent

Number of users to who the list was sent.

Delivered

Percentage of emails sent that were sent, minus any hardbounces or softbounces.

Beacons

The number of users who opened the email with images turned on.

Confirmed Opens

Users who opened the email with images turned on, or clicked through the email with images turned off.

Est Opens

Confirmed Opens, plus the estimation of users who opened with images turned off but did not click.

Total Beacons/M

The number of total beacon impressions that were registered, including repeat opens, per thousand users messaged.

Clicks

Clicks from a single user.

Clicks/ Opens

The click rate of confirmed openers, calculated as the number of users who clicked at least one link compared to the number of confirmed opens.

Clicks on Mult URLs

Percentage of users who clicked on multiple links within one email message.

Total Clicks/M

The number of total clicks (including multiple clicks by the same user), per thousand users messaged.

Purchases

Purchase conversions as counted from individual (unique) users.

PV/M

The number of pageviews generated by clickthroughs from this campaign, per thousand users messaged. You must implement Sailthru’s Personalization Engine JavaScript on your site in order to track this.

Rev/M

The amount of revenue generated by purchases from this campaign, per thousand users messaged. You must implement Purchase API for this data to appear.

You may define the value per thousand pageviews on the Settings page of your account. This value is calculated by the following formula:

Rev/M = Total Revenue / (Total Sent / 1,000)

Hard Bounce

A failed delivery of an email due to a permanent reason such as a non-existent address. Hardbounces are automatically removed from your valid list and will not be mailed to.

Soft Bounce

A report of a delivery problem or failed delivery. Among other reasons, messages may soft bounce at the server level, because of a resource exhaustion such as a full disc, or because of spam filters. A softbounced message may eventually be delivered and Sailthru makes redelivery attempts of softbounced messages. If you’d like to learn more about non-delivery messages and email protocol you can read more here.

Opt Out

Users who have chosen to not opt out of one or more lists. Opted out users will automatically be suppressed — not sent to — even if they are still on the list that you are mailing to.

Spam Reports

The number of users who reported your email as spam and were automatically opted out.

AOV

Average Order Value is calculated by the total purchase revenue over the total number of purchases. Note, this does not include ad revenue.

Transactional Detail Report

The Transactional Detail Report is accessed from Delivery Rate report page by clicking magnifier.

Transactional Detail Report Analytics Glossary

Name

Description

Clickmap

Displays the number of clicks received by each link (including those surrounding images). Those with no number displayed have not been clicked.

Engagement

This provides breakdown of performance by users’ engagement level prior to send by:

For a list of metrics and their definitions, see the Delivery Rate Report Analytics Glossary above.

For more information, see User Engagement Levels.

Users may also be defined as Disengaged, Dormant or Optout.

Signup Dates

Transactional email performance grouped by users’ sign-up date. For natural lists, this is the date that the user was added to the list. For smart lists, this is the date the user profile was created.

Domains

Transactional email performance grouped by users’ email domains. Only the top 20 domains are shown.

Timeline

Distribution of opens (beacon), clicks and/or purchases over time.

Links

Top performing links broken down by percentage of users who received that URL, Click Rate, Total Clicks, and any Purchases and/or Revenue generated from users who clicked through that URL.

Devices

Breakdown of Engagement by various desktop, phone, and tablet devices. Only the top twenty devices are shown.

Top Users

The most active recipients of your campaign, measured by the number of links clicked.

A/B Testing

A/B Testing involves creating and send two (or more) slightly different versions of a transactional template to determine which one gets a better response from your users, usually measured by click and open rates.

Use the Toggle Columns button to choose the metrics for column headers to view for each Template’s report.

40 05_03_03 A:B Testing Report Toggle Columns

Click magnifier to view the Transactional Detail Report.

Click feed-configuration-wrench to edit the template via the Template Editor.

38 05_03_03 AB Testing Overview Report

A/B Testing Report Analytics Glossary

Name

Description

Template

Used for designing both Campaign and Transactional emails, to set message content, user information, user interests, data feed content, and third-party advertising should all come together.

Sent

Number of users to who the list was sent.

Delivered

Percentage of emails sent that were sent, minus any hardbounces or softbounces.

Beacons

The number of users who opened the email with images turned on.

Confirmed Opens

Users who opened the email with images turned on, or clicked through the email with images turned off.

Est Opens

Confirmed Opens, plus the estimation of users who opened with images turned off but did not click.

Total Beacons/M

The number of total beacon impressions that were registered, including repeat opens, per thousand users messaged.

Clicks

Clicks from a single user.

Clicks / Opens

The click rate of confirmed openers, calculated as the number of users who clicked at least one link compared to the number of confirmed opens.

Clicks Mult URLs

Percentage of users who clicked on multiple links within one email message.

Total Clicks/M

The number of total clicks (including multiple clicks by the same user), per thousand users messaged.

Purchases

Purchase conversions as counted from individual (unique) users.

PV/M

The number of pageviews generated by clickthroughs from this campaign, per thousand users messaged. You must implement Sailthru’s Personalization Engine JavaScript on your site in order to track this.

Rev/M

The amount of revenue generated by purchases from this campaign, per thousand users messaged. You must implement Purchase API for this data to appear.

You may define the value per thousand pageviews on the Settings page of your account. This value is calculated by the following formula:

Rev/M = Total Revenue / (Total Sent / 1,000)

Hard Bounce

A failed delivery of an email due to a permanent reason such as a non-existent address. Hardbounces are automatically removed from your valid list and will not be mailed to.

Soft Bounce

A report of a delivery problem or failed delivery. Among other reasons, messages may soft bounce at the server level, because of a resource exhaustion such as a full disc, or because of spam filters. A softbounced message may eventually be delivered and Sailthru makes redelivery attempts of softbounced messages. If you’d like to learn more about non-delivery messages and email protocol you can read more here.

Opt Out

Users who have chosen to not opt out of one or more lists. Opted out users will automatically be suppressed — not sent to — even if they are still on the list that you are mailing to.

Spam Reports

The number of users who reported your email as spam and were automatically opted out.

Average Order Value (AOV)

Average Order Value is calculated by the total purchase revenue over the total number of purchases. Note, this does not include ad revenue.

Transactional Log

The Transactional Log shows a log of all of your recent transactional emails. Filter based on the template or date. View or resend a specific transactional email sent.

Use the Template Filter dropdown menu to choose which template’s log you can see, and the Start Date and End Date fields to set the parameters for your report.

Click on the Download CSV button to download the report.

Each Template is listed in the table with Email, Status (delivered, hard bounce, soft bounce, etc.), Sent, Open, and Click. If Open and/or Click are blank, this indicates that the user did not open nor click-through the email.

Click magnifier to view a copy of the Transactional message that was sent out to users.
Click Envelope & Arrow Icon to resend the message to the user.

Scheduled Send Log

View any scheduled transactional mailing, the template being sent, the user’s Email Address and the Scheduled Time.

Click cross to unschedule the message.

Trigger Log

Useful for debugging Trigger transactions. Use the Type dropdown menu to view both types, Scheduled or Executed.

The report includes the following columns:

  • ID – The unique ID associated with that specific trigger.
  • Scheduled – when the Transactional was scheduled to send.
  • Executed – when the send actually occurred.
  • Message – The unique send ID. See send API for more information).
  • Sailthru ID – The unique Sailthru ID.

25 05_03_03 Trigger Log

Monthly Totals

View your total sends by month for Transactional Emails, Mass Emails and Total Emails Sent.

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