Visualize the engagement of your campaigns and triggered sends over time with SMS Summary.
Navigate to the SMS Summary report from the Analytics menu in Sailthru (Analytics > Summary > SMS Summary).
The report includes three main areas:
- Configurable headline metrics
- Filtering by date and message type
- Charts or tables showing your report data
By default, the SMS Summary report shows sends. The Summary view, which organizes data in line charts, reflects the metrics selected for the headline metrics row. The Table view, available for Campaign, Triggered, and Lifecycle Optimizer sends, shows all available data.
|Sent (Subscribers)||The number of subscribers to whom the message was sent.|
|Clicks||The total number of clicks on the message link. This data is available if Sailthru link shortening and tracking is used.|
|Purchases||The number of users who performed a purchase action on your properties, attributed to a Campaign or Triggered send. The Sailthru Purchase API must be implemented for this metric to render a non-zero value.|
|SMS Revenue||The total price of item(s) purchased by a user, where attributed to a send. The Sailthru Purchase API must be implemented for this metric to show a non-zero value.|
(pageviews per thousand)
(revenue per thousand users)
|The sum of purchase revenue generated by purchases from a Campaign or Triggered delivered count, per thousand users messaged. The Sailthru Purchase API must be implemented for this metric to show a non-zero value.|
|Conversion Rate||The number of purchases divided by the number of clicks.|
|Template Name||The name of the template used in the flow. Available for Triggered message data and Lifecycle Optimizer flow data.|
|Flow Name||The name of the Lifecycle Optimizer flow.|
|Campaign Name||The name of the Campaign.|
|Send Date||The Campaign send date. Only available for Campaign data.|
|List Name||The name of the list used in the Campaign. Only available for Campaign data.|
To add metrics to the report:
- Select the blue plus icon at the end of the headline metrics row.
- From the dropdown menu, select what you wish to see in the headline row.
- Repeat the first two steps to add more data. If you add all available metrics, the plus icon at the end of the headline row turns gray.
To remove any metric from the headline row, hover over the top right corner of the box. Select the x in the corner of the box.
Filter messages by type and date.
Filter by Message Type
Select the filter icon at the left of the chart to open the filter panel. To filter data, select from the available data sets. Depending on the data set, you can group message metrics by template and switch between a line chart view and a table view. All data sets have a summary chart view.
|Data Set||Definition||Group by Template||Table View|
|All Messages||Shows the selected metrics for all SMS messages.||No||No|
|Campaigns||Shows the selected metrics for all Campaign SMS messages.||No||Yes|
|Triggered||Shows the selected metrics for all Triggered SMS messages.||Yes||Yes|
|Lifecycles||Shows the selected metrics for all SMS messages in Lifecycle Optimizer flows.||Yes||Yes|
Filter by Date
Use the calendar dropdown to select a custom date range or use one of the preset ranges.
Data is available for export from the Table view for Campaigns, Triggered messages, and Lifecycle Optimizer flows. Select the download icon to the left of the calendar picker. A CSV file will download.