Lists Report

View all your primary lists, with a breakdown by engagement levelEngaged, Passive, Active, Disengaged, Dormant, Hard Bounce or Optout.

You can also use the icons under the Report column for any list:

  • To view the List Ledger Report, click balance--plus.
  • To view a Snapshot Report of the list, click camera.

Lists Report Analytics Glossary

Name

Description

List

Choose the list type, either Primary or Secondary.

Total

Total number of users on the list

Including opted out and hardbounced users

Valid

Total number of users on the list who have any engagement status other than Hard Bounce or Optout, and the percentage of the list constituted by those users.

Live

Total number of Engaged, Active and Passive users on the list and the percentage of the list constituted by those users.

Engaged

Total number of engaged users on the list and the percentage of the list constituted by those users.

Passive

Total number of passive users on the list and the percentage of the list constituted by those users.

Active

Total number of active users on the list and the percentage of the list constituted by those users.

Disengaged

Total number of disengaged users on the list and the percentage of the list constituted by those users.

Dormant

Total number of dormant users on the list and the percentage of the list constituted by those users.

Hard Bounce

Total number of hard bounced users on this list and the percentage those encompass.

Output

Total number of opted out users on this list and the percentage those encompass.

Avg Lists

The average number of Primary Lists on which users of this list appear.

Report

The List Ledger Report icon balance--plus for the list.

The Snapshot Report icon camera for the list.

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