Source Signup Report

Track your signups by source. This report shows Total Subscriptions and Subscriptions by List for each.

The source variable is typically set when the user profile is initially created, per Sailthru’s best practices for Setting Variables on Users. It can be set by your site when a user signs up, either through the User API call or JavaScript function, or uploaded as part of a spreadsheet. Common sources are your website, a promotion or contest, or a specific social media platform.

Note: Source Signup Report only displays data for users added to Primary Lists. To start tracking source-based signups for a particular list, ensure the list toggle is set to Primary on the Lists page.

Source Signup Report

Total Subscriptions

The combined number of subscriptions added to all of the lists

Subscribers

The unique number of users that have subscribed to any of the lists. Since a user can subscribe to more than one list, Total Subscriptions will always be greater than or equal to the number of Subscribers. 

For example, a user with the source “welcome_series” subscribes to List A, List B, List C, List D, and List E. In the “welcome_series” source row, you’ll see 1 subscriber and 5 subscriptions. 

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