Personalization Engine Overview
Personalization Engine is our proprietary technology that tracks site, mobile and email behavior to develop a unique interest profile for each end user.
Personalization Engine automatically saves meta data about your website’s content, such as news stories or commerce products. This information includes, but is not limited to, the following:
- Interest tags
- Publish dates
You can leverage this information, and present the optimal combination of content to each individual user.
How It Works
Based on users’ browsing behavior, Personalization Engine dynamically registers interest tags
into a user’s profile. These interests are also compared to the overall interests of users across your site.
For each user and tag, Sailthru stores a count
and an interest level
. Count is the number of page views
in that topic.
If you have 30 pieces of content and eight slots to populate in an email, there are over 5-million possible content combinations. Sailthru makes sure that each individual gets the most relevant combination with every delivery. Personalization Engine recommendations drive more page views for publishers and increased average order value for retailers.
Personalization Engine Benefits
So what can you do with Personalization Engine interest data?
Personalized emails: deploy a single email with dynamic-individualized content based on user interests.