Email Summary

See the engagement of your campaigns and triggered sends over time with Email Summary. Located in the Analytics menu under Email, this report offers a consolidated view of all your sends within your Sailthru configuration.

The Report

View aggregate data for your email sends. Locate the Email Summary report in the my.sailthru Analytics menu, under Email.

The report is broken up into three main sections, numbered in the following image.

  1. Headline Metrics
  2. Configuration Options
  3. Charts

Note: Reporting is about 3-6 hours lagged from real-time. As data comes in, it is updated continuously.

Headline Metrics

This section includes numerical and percentage data for your email sends over a specified time. By default, you will see the Delivery rate, Open rate, Clicks/Opens, Optout rate, Conversion rate, and Email revenue for a one month period. You can add more options or remove any you don’t need to see.

Add Metrics

Select the blue plus icon at the end of the Headline Metrics row to add metrics. This adds another metric box to the row with a drop down menu. Select the metric you wish to add from the list.

Remove Metrics

To remove any metric from the headline row, hover over the top right corner of the box. Select the x in the corner of the box. The metric will be removed immediately.

Filter Data

The Configuration options available for the Summary view allows you to change the date ranges that the reporting pulls from, change views between ‘Summary’ and ‘Table’, and change the filters that matter to you. You can also change your metric window days.

Settings

Change metric window days from the Analytics Settings modal. Select the gear icon next to the date picker to open the modal. From this screen, select your metric window days.

The metric window days option is a time windowing function. Selecting one of the time windows will show the metrics attributed to a campaign starting the day of the send and ending on day 7, 14, or 28.

What this means:

  • Selecting 7 will show your selected metrics, for example clicks, attributed to a campaign within 7 days from the send.
  • Metrics that are attributed after day 7 will not be shown. If a message is opened and clicked on day 8, that will not be included.
  • If you need to see metrics attributed after day 28 or during a different specific time period, use the date picker to select a custom range.

View by Date

Use the date picker to select your custom date range. Select a single date or view data over time.

Filter by Message Type

So you can keep your email summary view organized, all filters are behind the filter icon . Click the icon to open filter options and select the type of message you wish to view.

Filter by Campaign

If you select Campaigns, more filter options are available.

Selecting either Lists or Labels shows the search options.

  

Either type the list or label name into the search box or scroll through your available lists or labels using the dropdown menu. Select one or multiple lists or labels to compare performance on a specific date or over time.

Filter by Triggered Message

Selecting Triggered Messages from the filter options gives the option to filter by label or by Lifecycle Optimizer flow.

Selecting Labels or LO Flows opens further filtering options.

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Type the label or flow name in the Select box or use the drop-down menu to scroll through the available labels or flows. Select a single label or flow to see the performance over time, or select more to compare performance.

Table View

View message metrics as charts or in a table view. When you select the filter icon and set the filtered message type to Campaigns or Triggered, more configuration options are available.

Select Table to switch to table view:

Within the table, you can click on any of the column titles to sort by that column.

If you keep the filter options open, you can filter the table by list as you can the charts:

List Removals

If this feature and metric is enabled on your account, you will see a column in the Campaigns table view for List Removals. A List Removal occurs when a user unsubscribes from a specific list associated to a Campaign send by clicking the email service’s unsubscribe link. The email service then sends this information to Sailthru in a feedback loop, which Sailthru then parses where a customer manages multiple brands in one Sailthru instance.

The Email Summary table view with an orange box around the List Removals column.

Note: If you wish to have List Removal metrics available in Email Summary, speak with your CSM or Support.

Charts

Each metric within the Headline Metrics section has a corresponding line chart.

If you wish to download or save your charts, hover over the top right corner of the top chart. A download icon appears with an options menu.

Report Sharing and Bookmarking

To share a report, copy the URL and share it. To view a shared report, past the URL into your browser. To bookmark a report with headline metrics and filters already configured to your preference, use your browser’s bookmark functionality and label the view according to your preference.

When you’re viewing a shared report, the top bar is yellow, tells you who is sharing with you, and contains an Exit Shared View button.

Export Email Send Data

Email Summary allows you to export both chart and table data.

Export Chart Data

To download Email Summary charts:

  1. Select the aggregate data you wish to export using the available filters.
  2. Hover over the top right corner of the top chart. A menu will appear with two options:
    The download button triggered to show the menu. Download either a chart image or chart data.

    1. Download image as…
    2. Download chart data as…
  3. Select one of the options to download an image or the chart data.
    1. Hover over Download image as… to select from one of the image options: PNG, JPG, SVG, or PDF.
    2. Hover over Download chart data as… to select from one of the format options: CSV, XLSX, or JSON.
  4. When you select an option, the download will start automatically.

Export Table Data

To export your Email Summary table data:

  1. Select the Filter icon to open the message filters.
  2. Select Campaigns or Triggered and apply any other filtering with the Lists and Labels options.
  3. Navigate to the Table view.
  4. Use the configuration options as needed, to change your time range or adjust your settings.
  5. Click the Download icon to the left of the date range picker. The CSV file download will begin automatically.

    Note: Data is available starting from Winter 2017 onwards.

When you open your file, it should resemble the following image:

An example CSV file shown in Excel for Mac.
The CSV file is shown in Microsoft Excel for Mac.

 

There are two general sections of the file – the leading rows, and the data content.

Within the leading rows, you can get more information about when the download was generated, what Email Summary link generates this report, and the timezone of the data itself.

The data content includes all of the metrics available for Email Summary. Each row is a send, with associated send metrics, metadata, and deep link to the detail view. See Email Summary Metrics for more information about what each metric means.

Email Summary Metrics

Name Description
Emails sent Count of the number of emails sent for the corresponding Campaign or Triggered send in the time period selected.
Opens Defined as the count of users who opened an email, where a beacon event was captured by Sailthru systems. Excludes inferred opens, which are counted when Sailthru does not detect a beacon event but captures a click event after the email send.
Open rate Defined as opens divided by emails delivered for a given campaign/triggered send during the date range selected.
Clicks Defined as the count of users who clicked one or more times for corresponding Campaign or Triggered sends that fall within the date range specified.
Clicks/Opens Defined as the clicks metric divided by the opens metric given a blast/triggered send within the date range selected.
Hardbounces Defined as the count of failed delivery instances of an email send due to a permanent reason such as a non-existent address.
Softbounces Defined as the count of instances where an email send encountered a delivery problem or failed delivery.
Delivery count Defined as the count of emails sent minus bounces (which include softbounces and hardbounces).
Delivery rate Defined as the count of emails sent minus bounces, divided by emails sent. Bounces include hardbounces and softbounces.
Email revenue Defined as the total price of item(s) purchased by a user, where attributed to a send. The Sailthru Purchase API must be implemented for this metric to render a non-zero value.
Pageviews Defined as the number of pageviews generated by clickthroughs from a  Campaign or Triggered send. The Sailthru Javascript library generally needs to be implemented for this metric to render a non-zero value.
PV/M (pageviews per thousand) Defined as the number of pageviews generated by clickthroughs from a Campaign or Triggered delivered count, per thousand. The Sailthru Javascript library generally needs to be implemented for this metric to render a non-zero value.
Purchases Defined as the count of users who performed a purchase action on your properties, attributed to a Campaign or Triggered send. The Sailthru Purchase API must be implemented for this metric to render a non-zero value.
REV/M (revenue per thousand users) Defined as the sum of purchase revenue generated by purchases from a Campaign or Triggered delivered count, per thousand users messaged. The Sailthru Purchase API must be implemented for this metric to render a non-zero value.
Conversion rate Defined as the purchase count over the clicks for a given Campaign or Triggered send.
Spams Defined as the count of users who marked an email as spam in the inbox (as opposed to using a hosted page to opt out), and were opted out.
Spam rate Defined as the count of spams divided by the count of emails delivered, for a given Campaign or Triggered send.
Optouts Defined as the count of users who have chosen to opt out of one or more lists.
Optout rate Defined as the count of users who have chosen to opt out divided by the count of emails delivered, for a given Campaign or Triggered send.
Unsubscribe The number of application-level unsubscribes received from an ISP for a message that is sent to a user. These unsubscribe events are usually initiated when an end-user takes an action as a prompt, by buttons they may see at the top of their email window.

 

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