Email Summary

See the engagement of your campaigns and triggered sends over time with Email Summary. This report, available from the Email menu, offers a consolidated view of all your sends within your Sailthru configuration.

The Report

View aggregate data for your email sends.

The report is broken up into three main sections:

  • Configuration options
  • Headline metrics
  • Charts

There are three navigation options within the configuration options section, arranged along the top section of the charts and on the left side of the screen near the tool’s name. These option allow you to switch between a consolidated view (All) and filtered views that only look at Campaigns (sends from a Sailthru Campaign) or Triggered sends.

Along the top section of the charts and on the right side of the screen below the name of your account, there are several chart options.

  • Export – This control allows you to export the data selected within the date range, on a daily basis, split by Campaign and Triggered sends. The output file is a CSV.
  • Date Range Picker – This option allows you to pick the appropriate date range for your use.
  • Settings gear icon – This control reveals a modal overlay that has more configuration settings to tailor your charting. The report configuration is currently shared across users.

There are two main options available within the settings gear icon menu modal:

  • The metric window days: lets you set a lookahead time window for your metrics.
  • The headline metrics: lets you determine which metrics are displayed in the headline bar. Your selection provides a default rate or absolute value display in the charting below the headline bar.

Email Summary Metrics

Name Description
Emails sent Count of the number of emails sent for the corresponding Campaign or Triggered send in the time period selected.
Opens Defined as the count of emails opened, where a beacon event was captured by Sailthru systems. Excludes inferred opens, which are counted when Sailthru does not detect a beacon event but captures a click event after the email send.
Open rate Defined as explicit opens divided by emails sent for a given campaign/triggered send during the date range selected.
Clicks Defined as the count of clicks per user for corresponding Campaign or Triggered sends that fall within the date range specified.
CTR (click through rate) Defined as the clicks divided by the opens given a blast/triggered send within  the date range selected.
Hardbounces Defined as the count of failed delivery instances of an email send due to a permanent reason such as a non-existent address.
Softbounces Defined as the count of instances where an email send encountered a delivery problem or failed delivery.
Delivery rate Defined as the count of emails sent minus bounces, divided by emails sent. Bounces include hardbounces and softbounces.
Pageviews Defined as the number of pageviews generated by clickthroughs from a  Campaign or Triggered send. The Sailthru Javascript library generally needs to be implemented for this metric to render a non-zero value.
PV/M (pageviews per thousand) Defined as the number of pageviews generated by clickthroughs from a Campaign or Triggered send, per thousand. The Sailthru Javascript library generally needs to be implemented for this metric to render a non-zero value.
Purchases Defined as the count of users who performed a purchase action on your properties, attributed to a Campaign or Triggered send. The Sailthru Purchase API must be implemented for this metric to render a non-zero value.
Purchase revenue Defined as the total price of item(s) purchased by a user, where attributed to a send. The Sailthru Purchase API must be implemented for this metric to render a non-zero value.
REV/M (revenue per thousand users) Defined as the sum of purchase revenue generated by purchases from a Campaign or Triggered send, per thousand users messaged. The Sailthru Purchase API must be implemented for this metric to render a non-zero value.
Conversion rate Defined as the purchase count over the clicks for a given Campaign or Triggered send.
Spams Defined as the count of users who marked an email as spam in the inbox (as opposed to using a hosted page to opt out), and were opted out.
Spam rate Defined as the count of spams divided by the count of emails sent, for a given Campaign or Triggered send.
Optouts Defined as the count of users who have chosen to opt out of one or more lists.
Optout rate Defined as the count of users who have chosen to opt out divided by the count of emails sent, for a given Campaign or Triggered send.

 

Top