Email Summary

See the engagement of your campaigns and triggered sends over time with Email Summary. Located in the Analytics menu under Email, this report offers a consolidated view of all your sends within your Sailthru configuration.

The Report

View aggregate data for your email sends. Locate the Email Summary report in the my.sailthru Analytics menu, under Email.

The report is broken up into three main sections, numbered in the following image.

  1. Headline Metrics
  2. Configuration Options
  3. Charts

Note: Reporting is about 3-6 hours lagged from real-time. As data comes in, it is updated continuously.

Headline Metrics

This section includes numerical and percentage data for your email sends over a specified time. By default, you will see the Open rate, Click Through Rate (CTR), Pageviews, Optout rate, Unsubscribes, and Email revenue for a one month period. To change the Headline Metrics, see Email Summary Settings.

Configuration Options

Change settings and filter your report data for a granular view of your messaging performance.

Email Summary Settings

Change your report settings from the Analytics Settings modal. Select the gear icon next to the date picker to open the modal. From this screen, select:

  1. Metric window days: Set a lookahead time window for your metrics.
  2. Headline metrics: Determine which metrics are displayed in the headline bar. Your selection provides a default rate or absolute value display in the charting below the headline bar.

View by Date

Use the date picker to select your custom date range. Select a single date or view data over time.

Message Filtering

So you can keep your email summary view organized, all filters are behind the filter icon . Click the icon to open filter options and select the type of message you wish to view.

Filter by Campaign

If you select Campaigns, more filter options are available.

Selecting Show more filters opens a list filtering menu. This control also enables you to apply or hide filter selections quickly, which allows you to iterate on what filters you’d like to add to your selection in conjunction with the Table View.

Either type the list name into the Filter by list box or scroll through your available lists using the dropdown menu. Select one or multiple lists to compare performance on a specific date or over time.

Table View

View Campaign message metrics as charts or in a table view. When you select the filter icon and set the filtered message type to Campaigns, more configuration options are available.

Select Table to switch to table view:

Within the table, you can click on any of the column titles to sort by that column.

If you keep the filter options open, you can filter the table by list as you can the charts:

Charts

Each metric within the Headline Metrics section has a corresponding line chart.

If you wish to download or save your charts, hover over the top right corner of the top chart. A download icon appears with an options menu.

Report Sharing

To share a report, copy the URL and share it. To view a shared report, past the URL into your browser.

When you’re viewing a shared report, the top bar is yellow, tells you who is sharing with you, and contains an Exit Shared View button.

Email Summary Metrics

Name Description
Emails sent Count of the number of emails sent for the corresponding Campaign or Triggered send in the time period selected.
Opens Defined as the count of emails opened, where a beacon event was captured by Sailthru systems. Excludes inferred opens, which are counted when Sailthru does not detect a beacon event but captures a click event after the email send.
Open rate Defined as explicit opens divided by emails sent for a given campaign/triggered send during the date range selected.
Clicks Defined as the count of clicks per user for corresponding Campaign or Triggered sends that fall within the date range specified.
CTR (click through rate) Defined as the clicks divided by the opens given a blast/triggered send within  the date range selected.
Hardbounces Defined as the count of failed delivery instances of an email send due to a permanent reason such as a non-existent address.
Softbounces Defined as the count of instances where an email send encountered a delivery problem or failed delivery.
Delivery rate Defined as the count of emails sent minus bounces, divided by emails sent. Bounces include hardbounces and softbounces.
Pageviews Defined as the number of pageviews generated by clickthroughs from a  Campaign or Triggered send. The Sailthru Javascript library generally needs to be implemented for this metric to render a non-zero value.
PV/M (pageviews per thousand) Defined as the number of pageviews generated by clickthroughs from a Campaign or Triggered send, per thousand. The Sailthru Javascript library generally needs to be implemented for this metric to render a non-zero value.
Purchases Defined as the count of users who performed a purchase action on your properties, attributed to a Campaign or Triggered send. The Sailthru Purchase API must be implemented for this metric to render a non-zero value.
Purchase revenue Defined as the total price of item(s) purchased by a user, where attributed to a send. The Sailthru Purchase API must be implemented for this metric to render a non-zero value.
REV/M (revenue per thousand users) Defined as the sum of purchase revenue generated by purchases from a Campaign or Triggered send, per thousand users messaged. The Sailthru Purchase API must be implemented for this metric to render a non-zero value.
Conversion rate Defined as the purchase count over the clicks for a given Campaign or Triggered send.
Spams Defined as the count of users who marked an email as spam in the inbox (as opposed to using a hosted page to opt out), and were opted out.
Spam rate Defined as the count of spams divided by the count of emails sent, for a given Campaign or Triggered send.
Optouts Defined as the count of users who have chosen to opt out of one or more lists.
Optout rate Defined as the count of users who have chosen to opt out divided by the count of emails sent, for a given Campaign or Triggered send.

 

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