Campaign Reports

The reports in the Email menu offer metrics that help you analyze the success and engagement of your campaigns across time and for various user segments.

Campaign Summary Report

View aggregate and individual campaign-level data for your email campaigns.

  • Use the dropdown menu to filter the displayed campaigns by List, Source Template, Day of Week, and campaign Label. Use the Start Date and End Date fields to set a date range.
    • The filter also applies to the CSV export as well as aggregate data displayed by the Total row and the graph above the table.
  • Use the Toggle Columns button to choose column headers in order to turn metrics on or off in your account. (See Campaign Summary Report Analytics Glossary below for a definition of all metric columns.) These selections are saved as a preference on your personal account for all reports with configurable data columns.  
  • Click the Download CSV button to download the report, which only include the currently displayed columns as selected in the Toggle Columns dialog.
  • Click the Bar Chart Icon BarChart Icon for any campaign to view the Campaign Detail Report.

Campaign Report Screenshot

Campaign Summary Report Analytics Glossary

Name Description
Blast The name of the campaign message.
Sent Number of users to whom the list was sent.
Delivered Percentage of emails sent that were sent, minus any hardbounces or softbounces.
Beacons The number of users who opened the email with images turned on.
Confirmed Opens Users who opened the email with images turned on, or clicked through the email with images turned off.
Est Opens Confirmed Opens, plus the estimation of users who opened with images turned off but did not click.
Total Beacons/M The number of total beacon impressions that were registered, including repeat opens, per thousand users messaged.
Clicks Clicks from a single user.
Clicks / Opens The click rate of confirmed openers, calculated as the number of users who clicked at least one link compared to the number of confirmed opens.
Click Mult URLs Percentage of users who clicked on multiple links within one email message.
Total Clicks/M The number of total clicks (the count includes multiple clicks by the same user, and is not based on unique user counts) per thousand users who were sent an email message.
Purchases Purchase conversions as counted from individual (unique) users.
PV/M The number of pageviews generated by clickthroughs from this campaign, per thousand users messaged. You must implement the Personalization Engine JavaScript on your site in order to track this.
Rev/M The amount of revenue generated by purchases from this campaign, per thousand users messaged. You must implement Purchase API for this data to appear. You may define the value per thousand pageviews on the Settings page of your account. This value is calculated by the following formula:Rev/M = Total Revenue / (Total Sent / 1,000)
Hard Bounce A failed delivery of an email due to a permanent reason such as a non-existent address. Hardbounces are automatically removed from your valid list and will not be mailed to.
Soft Bounce A report of a delivery problem or failed delivery. Among other reasons, messages may soft bounce at the server level, because of a resource exhaustion such as a full disc, or because of spam filters. A softbounced message may eventually be delivered and the system makes redelivery attempts of softbounced messages. If you'd like to learn more about non-delivery messages and email protocol you can read more here.
Opt Out Users who have chosen to opt out of one or more lists. Opted out users will automatically be suppressed -- not sent to -- even if they are still on the list that you are mailing to.
Spam Report The number of users who reported your email as spam and were automatically opted out.
AOV Average Order Value is calculated by the total purchase revenue over the total number of purchases. Note, this does not include ad revenue.
Total Sum of all campaigns in report.
Send Start Time Time the campaign began sending, in your account's local timezone.

Campaign Detail Report

To get to the Campaign Detail Report, click on the Bar Chart icon BarChart Icon on the Campaign Summary Report.

Within the Campaign Detail Report, the following buttons provide further options:

  • Audience Builder has its own criteria based on the specific campaign.
  • Save to List
  • Download Recipients CSV
  • Download Campaign Statistics Zip

On the right of the screen is the All Campaign Recipients, which displays a summary of current stats. Click Recalculate Stats button to update the stats shown.

16 05_03_02 Campaign Detail Report

Audience Builder

Use Audience Builder to filter your results. For more information on Audience Builder filters, see the Audience Builder Filter Reference.

  1. Select the Audience Builder button to open the filter options.
  2. Select all in "The results of your query will match all of the following criteria" to switch between all and any.
  3. Select the Criteria for your filter. The Field and Value options will change depending on the chosen criteria. Check filter descriptions in the Audience Builder Filter Reference. 
  4. Add further filtering by selecting Add new criteria
  5. Select Submit Filter to start the job. When the job completes, the campaign recipients count updates, showing your selected filter or filters.

Campaign Detail Report Sections

Name

Description

Clickmap

Displays the number of clicks received by each static link (including those surrounding images). Those with no number displayed have not been clicked.

Use the Show Dropdown menu to filter by Number (#) of Purchases generated after clicking through that link or Total Revenue driven from clickthrough of that link.

Reports can be saved as a PDF.

Engagement 

Provides breakdown of performance by users' engagement level prior to send.

For more information, see User Engagement Levels.

Signup Dates

Campaign-specific user activity grouped by users' sign-up date. For natural lists, this is the date that the user was added to the list. For smart lists, this is the date the user profile was created.

Domains

Campaign-specific user activity grouped by users' email address domains, i.e. user@example.com. Only the top 20 domains are shown.

Timeline

Distribution of opens (beacon) and/or clicks over time.

Links

Your 200 best-performing URLs broken down by percentage of users who received that URL, its Click Rate, Total Clicks, and any Purchases and/or Revenue generated from users who clicked through that URL.

Devices

The breakdown of engagement by various desktop, phone, and tablet devices, including only the top twenty devices.

Top Users

The most active recipients of your campaign, measured by the number of links clicked

Campaign Detail Report Link Metrics

The following metrics are available for Campaign Detail Report Links.

Metric

Definition

Sent

Count of the number of emails sent for the corresponding Campaign

Delivered

Count and %  of emails sent, minus any hardbounces or softbounces

Click Rate

Unique clicks / sends

Total Clicks

The total number of clicks & CTR from all links in a message, includes both Real and NHI

Total Real Clicks

The total number of Real clicks & CTR from all links in a message, includes multiple clicks by a recipient within the same message

Total NHI Clicks

The total number of NHI clicks & CTR from all links in a message, includes multiple clicks by various NHIs

Unique Clicks

The number of unique clicks & CTR from all links in a message, includes both Real and NHI

Unique Real Clicks

The number of Real unique clicks & CTR from all links in a message

Unique NHI Clicks

The number of NHI unique clicks & CTR from all links in a message

Purchases

The number of purchases generated by clicking on this link

Revenue

The amount of revenue generated by purchases from clicking on this link

Engagement, Domains, Signup Dates, Subject Lines and Devices Report tabs

Metric

Definition

Sent

Count of the number of emails sent for the corresponding Campaign.

Delivered

Count and %  of emails sent that were sent, minus any hard bounces or soft bounces.

Beacons

Count of unique users who opened the email with images turned on.

Confirmed Opens

Unique opens, includes both human and machine unique opens.

Est Opens

An estimate of the total number of users who have opened an email, with and without images turned on.

Total Clicks (new)

The total number of clicks & CTR from all links in a message, includes both Real and NHI.

Total Real Clicks (new)

The total number of Real clicks & CTR from all links in a message, includes multiple clicks by a recipient within the same message.

Total NHI Clicks (new)

The total number of NHI clicks & CTR from all links in a message, includes multiple clicks by various NHIs. 

Unique Clicks (new)

The number of unique clicks & CTR from all links in a message, includes both Real and NHI.

Unique Real Clicks (new)

The number of Real unique clicks & CTR from all links in a message.

Unique NHI Clicks (new)

The number of NHI unique clicks & CTR from all links in a message.

Total Clicks/M

Total clicks per thousand users.

PV/M

Total pageviews per thousand users.

Rev/M

Total revenue per thousand users

Hard bounce

A failed delivery of an email due to a permanent reason.

Soft bounce

A report of a delivery problem or failed delivery.

Opt out

Users have chosen to opt out of one or more lists.

Spam report

Users who reported your email as spam and automatically opted out.

Clickmap Report tab

The dropdown menu for the Clickmap Report will now include the following metrics:

Metric

Definition

Total Clicks

The total number of clicks & CTR from all links in a message, includes both Real and NHI. (Any click percentages in Clickmap Report will be total clicks for that url / total clicks for the blast).

Total Click %

The % of clicks & CTR from all links in a message, includes both Real and NHI.

Total Real Clicks (new)

The total number of Real clicks & CTR from all links in a message, includes multiple clicks by a recipient within the same message.

Total Real Click % (new)

The % of Real clicks & CTR from all links in a message, includes multiple clicks by a recipient within the same message.

Total NHI Clicks (new)

The total number of NHI clicks & CTR from all links in a message, includes multiple clicks by various NHIs. 

Total NHI Click % (new)

The % of NHI clicks & CTR from all links in a message, includes multiple clicks by various NHIs. 

Purchases

The number of purchases generated by clicking on this link

Revenue

The amount of revenue generated by purchases from clicking on this link

Top Users tab

Metric

Definition

Email

Open Time

The first open

Click Time

The first Real click

First Clicked URL

The first URL clicked by a Real user

Total Clicks 

The total number of clicks & CTR from all links in a message, includes both Real and NHI.

Total Real Clicks 

(new)

The total number of Real clicks & CTR from all links in a message, includes multiple clicks by a recipient within the same message.

Total NHI Clicks (new)

The total number of NHI clicks & CTR from all links in a message, includes multiple clicks by various NHIs. 

PV

The total number of pageviews

Revenue

The amount of revenue generated by purchases from clicking on this link


Campaign Engagement Report

Campaign data broken down by Engagement Level. Use the dropdown menu to filter by List. Use the entry fields to set the Start Date and End Date. Click the Download CSV button to download the report. 

17 05_03-02 Campaign Engagement Report

Campaign Engagement Analytics Glossary

NameDescription
EngagementA chart of the engagement levels of your users.
SentThe number of emails sent in a campaign mailing. This corresponds to the number of valid email addresses within the associated list.

Delivered

Count and %  of emails sent that were sent, minus any hard bounces or soft bounces.

BeaconThe number of unique users who opened the email with images enabled in their email client, loading your included beacon image. (In order to track opens, your emails must contain a beacon.)
Est OpenAn estimate of the total number of users who have opened an email, with and without images turned on.
Total Clicks (new)The total number of clicks & CTR from all links in a message, includes both Real and NHI.

Total Real Clicks (new)

The total number of clicks & CTR from all links in a message, includes both Real and NHI.

Total NHI Clicks (new)

The total number of Real clicks & CTR from all links in a message, includes multiple clicks by a recipient within the same message.

Unique Clicks (new)

The total number of NHI clicks & CTR from all links in a message, includes multiple clicks by various NHIs. 

Unique Real Clicks (new)

The number of unique clicks & CTR from all links in a message, includes both Real and NHI.

Unique NHI Clicks (new)

The number of Real unique clicks & CTR from all links in a message.

Total Clicks/M

The number of NHI unique clicks & CTR from all links in a message.

PurchThe number of users who went on to purchase. You must implement Purchase API call for this data to appear.
PVs/MThe number of pageviews generated by clickthroughs from this campaign, per thousand users messaged. You must implement the Personalization Engine JavaScript on your site in order to track this.
Rev/MThe amount of revenue generated by purchases from this campaign, per thousand users messaged. You must implement Purchase API for this data to appear. You may define the value per thousand pageviews on the Settings page of your account. This value is calculated by the following formula:Rev/M = Total Revenue / (Total Sent / 1,000)
OptoutUsers who have chosen to opt out of one or more lists. Opted out users will automatically be suppressed -- not sent to -- even if they are still on the list that you are mailing to.
Spam ReportThe number of users who reported your email as spam and were automatically opted out.
Hard Bounce A failed delivery of an email due to a permanent reason such as a non-existent address. Hardbounces are automatically removed from your valid list and will not be mailed to.
Soft Bounce A report of a delivery problem or failed delivery. Among other reasons, messages may soft bounce at the server level, because of a resource exhaustion such as a full disc, or because of spam filters. A softbounced message may eventually be delivered and the system makes redelivery attempts of softbounced messages. If you'd like to learn more about non-delivery messages and email protocol you can read more here.
TotalThe sum of all campaigns in the report.
EngagedUsers who have spent time browsing your website recently (within your Engagement Days window). To track Engaged users, you must have the  Personalization Engine script tag on your website, otherwise, data about site activity can not be collected and users cannot be listed as Engaged.
ActiveUsers who have recently clicked a link in one of your emails, but did not do any additional browsing on site. The window for recent activity is determined by your Engagement Days setting.
PassiveUsers who have recently read one of your emails with images turned on, but have not clicked recently.
NewNew users that are not associated with a specific list.
DisengagedUsers who opened or clicked your emails or visited your website in the past but have not done so recently, i.e. within your chosen engagement days window.
DormantUsers who signed up prior to your chosen engagement days window but have never clicked or opened your emails.
Optout/hardbounceUsers who are no longer valid once they have opted out or hardbounced.

Campaigns Per List

Total number of campaigns sent to each list during the selected date range.

Entry fields are provided to set the Start Date and End Date. Use the Interval dropdown to set the interval for daily, weekly or monthly. Click the Download CSV button to download the report.

18 05_03_02 Campaigns Per List report

Monthly Totals

View your total sends by month for Transactional Emails, Mass Emails and Total Emails Sent.

19 05_03_02 Monthly Totals report

Note: Campaign data for any of the above reports cannot be exported after 540 days.

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