User Engagement Levels

Welcome to our new Audience pages! Please take our brief survey at the bottom of this page.

It’s not enough just to build a large list. You want users who are engaged with your content — people who read and click on your emails. Engagement status and its application is described below.

User Engagement Groups

Sailthru classifies users into distinct groups based on their engagement level. You have the option to modify the number of days within which users must interact with your email or site in order to be considered “Engaged”. The default Engagement Day period is 7 days. To modify this time period, visit the Business Settings page in My Sailthru.




User who has spent time browsing your website within your Engagement Days. (To track Engaged users, you must have Personalization Engine data collection on your website.)


Users who have recently clicked on one of your emails.


Users who have recently read one of your emails with images turned on, but have not clicked recently.


Users who have recently been added to Sailthru (their profile was initially created), but have not yet read or clicked your emails. New users’ engagement levels change to Passive or Active when they open or click an email. If they take no action, their level changes after the Engagement Days (i.e. 7 days) have passed.


Users who opened or clicked your emails — or browsed on your website —  in the past but have not done so recently.


Users who have never clicked or opened your emails.


Users who have provided invalid email addresses. They will not be emailed.


Users have opted out from all emails. They will not be emailed.

These levels can be categorized or grouped under the following:

  • Live users are all users who are Engaged, Active, or Passive. These are the users you are reaching with your emails.
  • Valid users are all users who are not Hardbounce or Opt-out. These are the users you are able to communicate to your effective list size. In the Lists tab, all users are reported in ‘Emails’ and Valids are reported in the adjacent ‘Valids’ column.

What Defines “Recently”?

If you are sending:

Sailthru Recommended Value

Daily emails

7 days

Weekly Emails

30 days

Monthly Emails

90 days

The Sailthru default is 7 days. You can change this on your Settings page under Engagement Days. You will see the Engagement groups in many reports in My Sailthru, including your Lists report and individual User Lookups. You can use the user engagement level dynamically in your emails.