List Growth Report

View changes in list size over time for all of your Primary Lists. This report shows lists for a selected time period by a selected interval (daily, weekly, or monthly), which can highlight trends in net growth and net decline.

Use the dropdown menu and/or text fields to filter by Start Date, End Date, Interval and View, which allows you to display All Subscribers, or only those which match certain User Engagement Levels (Valids Only, Engaged, Engaged+Active, Engaged+Active+Passive, Optouts, or Hardbounce).

Each cell displays the number of applicable subscribers for the given list at the given date, along with the net increase or decrease in these subscribers since the previous date in the table.

Click the Download CSV button to download the report.

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List Growth Analytics Glossary

Name

Definition

Valids

Total number of users on the list who have any engagement status other than Hardbounce or Optout.

Engaged

Total number of engaged users on the list.

Active

Total number of active users on the list.

Passive

Total number of passive users on the list.

Optouts

Total number of opted out users on the list.

Hardbounce

Total number of hard bounced users on the list.

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