View changes in list size over time for all of your Primary Lists. This report shows lists for a selected time period by a selected interval (daily, weekly, or monthly), which can highlight trends in net growth and net decline.

Use the dropdown menu and/or text fields to filter by Start Date, End Date, Interval and View, which allows you to display All Subscribers, or only those which match certain User Engagement Levels (Valids Only, Engaged, Engaged+Active, Engaged+Active+Passive, Optouts, or Hardbounce).

Each cell displays the number of applicable subscribers for the given list at the given date, along with the net increase or decrease in these subscribers since the previous date in the table. All List Subscribers is a total count of subscribers.

Click the Download CSV button to download the report.

List Growth Analytics Glossary

Name	Definition
Valids	Total number of users on the list who have any engagement status other than Hardbounce or Optout.
Engaged	Total number of engaged users on the list.
Active	Total number of active users on the list.
Passive	Total number of passive users on the list.
Optouts	Total number of opted out users on the list.
Hardbounce	Total number of hard bounced users on the list.

List Growth Counting

The Daily Profile Count kicks off each night at midnight for each timezone. There isn't a guarantee the count will begin exactly at midnight but it will try to complete the job by 9AM in your account's timezone.

The Daily Profile Count updates stats for the previous day. For example, when the job begins running on 06/01, it's counting for 05/31.

List Ledger Report

Access the List Ledger Report through the scale icon   in the List Growth Report. 

Name	Definition
Date	The date on which the list was counted
Start Total	The number of all users (valid and invalid) in the list on the start date
Start Valids	The number of valid users in the list on the start date
Start Optouts	The number of opted out users in the list on the start date
Start Bounces	The number of bounced users in the list on the start date
Signups	The number of users the signed up between the start date and the end date. Automatic Smart List inclusions are not counted as that is not a user signup event.
Net Optouts	The change in the number of opted-out users between Start Date and End Date. This includes users who switched status from non-optout to optout, and vice versa.
Net Bounces	The change in the number of hardbounced users between Start Date and End Date. This includes users who switched status from valid to bounced, and vice versa.
Net Adds/Removes	The change in the number of valid users from adds and removes between Start Date and End Date
Net Valids	The change in the number of valid users between Start Date and End Date. This is the sum of Net Signups + Net Optouts + Net Bounces + Adds/Removes.
End Valids	The number of valid users in the list on the end date
End Optouts	The number of opted out users in the list on the end date
End Bounces	The number of bounced users in the list on the end date
End Total	The number of all users (valid and invalid) in the list on the end date

View Net Invalids

Selecting the View Net Invalids option shows three extra columns. Invalids are defined as any email addresses that can't be sent to.  Numbers in the Net Optouts and Net Bounces columns are always expressed as negatives, The Net Adds/Removes column can contain either positive numbers (Adds) or negative numbers (removes).  When added to the Net Signups for your chosen period, the result is your Net Valid users. These are the users who can be emailed to. 

List Ledger Calculation

1. This report is calculated from the list database.
2. This report contains the same data as the list growth report, it just displays it differently. The list ledger allows you to toggle by lists, whereas the list growth report demonstrates units of measurements/metrics.
3. The date range selection functions the same as the list growth report where the result for a specific day will be the stats for the previous day that you selected.