List Growth Report

Welcome to our new Analytics pages! Your feedback is welcome at the bottom of each page.

View changes in list size over time for all of your Primary Lists. This report shows lists for a selected time period by a selected interval (daily, weekly, or monthly), which can highlight trends in net growth and net decline.

Use the dropdown menu and/or text fields to filter by Start Date, End Date, Interval and View, which allows you to display All Subscribers, or only those which match certain User Engagement Levels (Valids Only, Engaged, Engaged+Active, Engaged+Active+Passive, Optouts, or Hard Bounce).

Click the Download CSV button to download the report.

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List Growth Analytics Glossary

Name

Definition

Valids

Total number of users on the list who have any engagement status other than Hard Bounce or Optout, and the percentage of the list constituted by those users.

Engaged

Total number of engaged users on the list and the percentage of the list constituted by those users.

Active

Total number of active users on the list and the percentage of the list constituted by those users.

Passive

Total number of passive users on the list and the percentage of the list constituted by those users.

Optouts

Total number of opted out users on this and the percentage those encompass.

Hardbounce

Total number of hard bounced users on this list and the percentage those encompass.

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