Weekly Performance Report

Sailthru’s Weekly Performance Report is a weekly email containing key stats about your email campaign performance over the last week.

All users on your Sailthru account are opted-in by default and can choose to opt out. If you are not receiving report emails and wish to receive them, contact Support.

Metric Definitions

 

Metric Name Definition E-com, Media, or Both
Revenue Revenue attributed to email. The value of all purchases made by a profile within 48 hours of engaging with an email (open and/or click). E-com
Rev/M Revenue per thousand emails attributed to email. The value of all purchases made by a profile within 48 hours of engaging with an email (open and/or click). E-com
Sends Total number of campaign and triggered emails sent for the given time window. Both
Sends WoW Change Percentage change in the number of email sends, compared to the previous week Both
Open Rate Percentage of emails opened (number of opened emails divided by number of sends) Both
Open Count Total number of opened emails Both
Open Rate WoW Change Percentage change in the open rate, compared to the previous week Both
Click Rate Percentage of emails opened (number of clicked emails divided by number of sends) Both
Click Count Total number of clicked emails Both
Click Rate WoW Change Percentage change in the click rate, compared to the previous week Both
Conversion Rate Percentage of conversions – number of purchases (number of conversions attributed to email divided by number of clicks) E-com
Conversion Count Total number of purchases attributed to email E-com
Conversion Rate WoW Change Percentage change in the conversion rate, compared to the previous week E-com
Click To Open Rate (CTOR) Percentage of clicked emails against opened emails. Media
CTOR WoW Change Percentage change in CTOR, compared to the previous week Media
Pageviews Pageview attributed to email. The value of all pageviews made by a profile within 24 hours of engaging with an email (open and/or click). Media
PVPM Pageview per thousand emails Media
Pageview WoW Change Percentage change in the number of pageviews, compared to the previous week Media
Daily Active Users Average number of daily users engaged with an email Media
Monthly Active Users Rolling number of monthly (28-day) users engaged with an email Media
Personalization Amplifier Gains from sending personalized emails, compared to non-personalized emails (personalized Rev/M or PV/M divided by non-personalized Rev/M or PV/M) Both

 

 

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