Metric Name |
Definition |
E-com, Media, or Both |
Revenue |
Revenue attributed to email. The value of all purchases made by a profile within 48 hours of engaging with an email (open and/or click). |
E-com |
Rev/M |
Revenue per thousand emails attributed to email. The value of all purchases made by a profile within 48 hours of engaging with an email (open and/or click). |
E-com |
Sends |
Total number of campaign and triggered emails sent for the given time window. |
Both |
Sends WoW Change |
Percentage change in the number of email sends, compared to the previous week |
Both |
Open Rate |
Percentage of emails opened (number of opened emails divided by number of sends) |
Both |
Open Count |
Total number of opened emails |
Both |
Open Rate WoW Change |
Percentage change in the open rate, compared to the previous week |
Both |
Click Rate |
Percentage of emails opened (number of clicked emails divided by number of sends) |
Both |
Click Count |
Total number of clicked emails |
Both |
Click Rate WoW Change |
Percentage change in the click rate, compared to the previous week |
Both |
Conversion Rate |
Percentage of conversions – number of purchases (number of conversions attributed to email divided by number of clicks) |
E-com |
Conversion Count |
Total number of purchases attributed to email |
E-com |
Conversion Rate WoW Change |
Percentage change in the conversion rate, compared to the previous week |
E-com |
Click To Open Rate (CTOR) |
Percentage of clicked emails against opened emails. |
Media |
CTOR WoW Change |
Percentage change in CTOR, compared to the previous week |
Media |
Pageviews |
Pageview attributed to email. The value of all pageviews made by a profile within 24 hours of engaging with an email (open and/or click). |
Media |
PVPM |
Pageview per thousand emails |
Media |
Pageview WoW Change |
Percentage change in the number of pageviews, compared to the previous week |
Media |
Daily Active Users |
Average number of daily users engaged with an email |
Media |
Monthly Active Users |
Rolling number of monthly (28-day) users engaged with an email |
Media |
Personalization Amplifier |
Gains from sending personalized emails, compared to non-personalized emails (personalized Rev/M or PV/M divided by non-personalized Rev/M or PV/M) |
Both |