View Site Personalization Analytics

In Site Personalization Manager on, you can view the following data for any variant of a section, for the section overall (including all variants), and for all sections in total, to monitor the impact of site personalization:

  • Impressions
  • Clicks
  • Click Rate % (Clicks / Impressions * 100)
  • Purchases
  • Conversion Rate % (Purchases / Impressions * 100)
  • Revenue
  • Revenue / M (Revenue / (Impressions / 1000))

You can view all data:

  • as a table and a graph
    • for the graph, use the drop-down to select each metric
  • across any time span, with default tabs for today and yesterday
    • on the “today” graph, view an overlay graph for yesterday or last week
    • on the “yesterday” graph, view an overlay graph for last week

You can also access this data using the Sailthru stats API (personalize call).