Sailthru On Your Site – Overview
  • Site Recommendations
    Site Recommendations Overview Site Recommendations Implementation Create a Rule Configure a Section View Site Personalization Analytics
  • Overlays
    Overlays Overview Create and Manage Overlays A/B Testing in Overlays SMS in Overlays
  • Personalization Engine
    Personalization Engine Overview Personalization Engine Algorithms Personalization Algorithm Use Cases Personalization Engine Setup Personalization Engine Meta Tags Personalization Engine Meta Tag Examples Personalization Engine Setup: Include/Exclude Pages Personalization Engine in Email Templates Custom Personalization Engine Tags Personalization Engine Content Library Sailthru.track (for Legacy Horizon JS) Personalization Engine via the API
  • Unknown User Conversion
  • Scout
    Scout Onsite Module
  • Concierge
    Concierge Onsite Slider Concierge Onsite Signup

    • Unknown User Conversion Overview

    As an unknown user explores your site, Sailthru can store their browsing behavior in a cookie and add it to their profile if/when the user registers an account, makes a purchase, or logs in. As a result, newly registered users will have initial profile data that you can leverage for personalized marketing, and existing user accounts also benefit from the additional browsing data.

    There are two requirements to collect this data and update user profiles:

    1. Sailthru JavaScript code on your site, which stores the user’s last 16 page views on your site. This is not an editable limit.
      • If you are using the latest Sailthru JavaScript tag, the cookie is named sailthru_content.
      • If you are using the legacy Horizon JavaScript, the cookie is named sailthru_cid.
        Note: Anonymous user tracking with the Horizon JS is not available for sites served over HTTPS.
    2. A User API call to submit the cookie value when creating or updating the user profile. (Use this call when users make a purchase, log in, or register for the first time.)
      • The cookies parameter accepts the value of either sailthru_cid or sailthru_content. If you currently have both on your site, just submit sailthru_content.

    An unknown user is defined as one of the following:

    • A new user who has not signed up
    • An existing user that has not signed in
    • An existing user that does not have a sailthru_hid cookie set from a previous sign in or email click

    An identified user is defined as one that has a sailthru_hid cookie set from a previous sign in or email click.

    As always, ensure that your use of this technology is in accordance with your company’s privacy policy.

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