What’s New in Sailthru

Learn about our latest product releases and enhancements. Please contact your Customer Success Manager or Support with any questions.

Maintain crucial communication with transactional email templates

August 1, 2018
Effective July 30, 2018, you can designate templates with transactional message content using my.sailthru.com. This allows customers opted-out of marketing messages to still receive important transactional message templates, such as purchase confirmations, shipping notices and password reset emails. We previously required Support team approval for a template to receive this designation. How do I designate the template as ...

Support for Alphanumeric and Short Codes in SMS Campaigns

July 26, 2018
We’ve released support for sending SMS campaigns from a Twilio shortcode, which will open up opportunities for faster delivery via Twilio. Also if you’re in certain countries, like the UK, you can also now send a campaign from an Alphanumeric sender which means your customers can see your brand name on their device when they get ...

Easily modify inbox preview text with Email Composer

July 26, 2018
Subject lines are no longer the sole trigger for customers to open your emails. Popular email clients such as Gmail show preview text next to a subject line to give further insight as to the content a message may hold. With our latest Email Composer update, marketers can now quickly add and modify preview text from ...

Updates to ‘spam’ markings and customer opt-out status

July 24, 2018
Effective July 23, 2018, customers who mark emails as spam will receive only transactional messages going forward. The user’s optout status will be set to transactional only (optout – marketing), which is also known as “optout-basic.” This change aligns spam complaint processing with our updated best practices for optout status. Previously, users who marked messages as ‘spam’ ...

Send push notifications with deeplinks, custom fields using Lifecycle Optimizer

July 19, 2018
Deeplink to a specific view of your app, and include other custom fields in your push notifications send within a Lifecycle Optimizer flow. We just introduced custom keys & values inside the “Send Push Notification” action.   Use these fields to include deeplinking details, or other custom attributes your app uses to track or change the customer ...

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