What’s New in Sailthru

Learn about our latest product releases and enhancements. Please contact your Customer Success Manager or Support with any questions.

Trigger Lifecycle Optimizer Flows Based On Content Changes

February 8, 2022
We’re excited to introduce a new watchlist concept to the user profile in Sailthru, allowing you to create a watchlist of content for individual profiles. Alongside this, we’ve added two new Content-based Triggers in Lifecycle Optimizer which enable you to trigger flows based on content watches being added to a profile or content changes being detected ...

Preview Your Audiences in Audience Builder

February 1, 2022
We are pleased to announce a new feature within Audience Builder Audience preview. We have improved our querying capabilities and now you can receive real-time feedback while building your audiences. As you add, remove or change filters the audience preview will show you how many profiles meet the new criteria to help you understand; how different queries ...

Set a goal for your Lifecycle Optimizer flows

January 26, 2022
Introducing the ability to set a goal for your Lifecycle Optimizer flow with Global Checks, then automatically take one of two predetermined actions when a user meets the goal. This removes the need for a check to be added after each wait or action step. Goals available in the first release; Purchase Made List is joined These goals ...

Delete Saved Rows

January 13, 2022
Clean up old and unused rows in Email Composer with Delete Saved Rows. Get rid of those rows you made years ago! After searching for the row you’d like to delete, click on the delete icon on the lower right-hand corner of the row. Click the “Delete” button. To confirm you’d like to delete the row, select the ...

SMS key in the Sailthru platform

November 17, 2021
Sailthru is excited to roll out SMS keys to support the growth of SMS as a core marketing channel. Sailthru customers who use SMS are now able to export an ‘SMS key’ for each applicable Sailthru profile. An ‘SMS key’ serves as a unique identifier for a given SMS user and allows marketers to more ...