Isolate the data you need to determine the success of any campaign during any period of time.  Introducing new preset date filters, giving you greater flexibility in segmenting the data you need, when you need it: Previous day  Current day  Previous week  Previous month  Previous quarter  Previous year  Custom date (for custom defined date ranges, including the ability to select a single day)  Based …

Creating an SMS audience just got easier!  You can now segment your SMS audience by a single use case or both with the new SMS Consent Status filter in Audience Builder. With this new filter you will have the flexibility needed in ensuring you can target the right audience for all of your SMS messages.  New statuses …

Today, exports from Event Stream utilize backslash as the default escape character for quotes. This has caused downstream impacts when attempts are made to process exports in spreadsheet applications as the backslash character for quotes is not recognized by common spreadsheet editors.  To resolve this issue, we will be replacing the backslash with double quotes effective …

Send Push notifications and In-App templates directly from the Sailthru platform. You also gain more visibility of your reach – as audience preview will display the count of profiles your lists and campaigns will target. Additionally, you will be able to report on opens, impressions, and revenue for all of your Push & In-App campaigns …

Soon, you will be able to understand how your customers engage with your content and tags over time. The Content Summary report will give you visibility into trends relating to your content engagement by comparing page views, clicks from emails, revenue and purchases year-over-year. This will help you understand the ranking of your content and tags over …