Sailthru’s Analytics team is proud to announce even better headline metrics UX than before! As our users assess how sends are performing, we wanted to make sure that the ability for marketers to navigate the many metrics in Email Summary continues to be more intuitive and flexible. The following enhancements to the headline metrics experience in ...

Preview a Lifecycle Optimizer email template when you select it. While building a flow in Lifecycle Optimizer, you’ll see a preview email template option after selecting it in the right-hand panel. The new options for templates in Lifecycle Optimizer include: Preview template: displays a pop up with a full-screen view of the email. Edit template: opens a new tab ...

We are proud to announce an enhancement to our Sailthru Connect suite of data products: we’re now offering Labels, as well as IP address and User Agent string data in Event Stream.  As part of this and future feature releases, Sailthru advises that customer teams refer to a field by column name, and not by position. ...

The 3 new Editorial Access Control permissions give marketers even greater control over what features their colleagues have access to in Sailthru’s Visual Email Template Composer. Lock Rows and Contents: Grants the ability to “lock” specific rows and specific content so they cannot be edited. Locked rows can only be edited by users with the Edit ...

Today Sailthru has added multiple new features to help you understand more about your audiences using Apple Mail, and how that may or may not be impacting the metrics that matter to your business.  By recognizing and identifying the user agent that is emitted from the Apple Mail client, within Sailthru you can now segment ...