Big news! For your more complex flows, connect two branches into one single branch on a check step in Lifecycle Optimizer, reducing the need for creating multiple repetitive steps.  When a check step has been created, you will be able to connect the 2 branches into a single branch using the last action, test or wait …

Visibility into how Apple MPP impacts open metrics in our message reporting is now available!  In Email Summary – we’ve introduced five new open metrics for Campaigns and Triggered messaging: Projected open rate – The open rate of the recipients whose interactions were not hidden by Apple MPP. (Click here to view the previous release article.) Total unique …

Soon you’ll have the ability to view the number of user profiles that have entered and exited a lifecycle within a specified time period.  When selecting user metrics, you’ll be able to see: The number of profiles that have entered and exited the lifecycle flow Number of profiles currently within each step Profile metrics for Email, SMS and Mobile …

Sailthru is upgrading to a new GeoIP provider which will provide more accurate location data for targeting profiles in Audience Builder using ‘location’ and ‘radius to location’ filters.  This means that any lists using ‘location’ and ‘radius to location’ filters in Audience Builder may show an increase or decrease in user profiles.  The upgrade will take effect …

With the implementation of Apple MPP, it has forced marketers to rethink how email marketing metrics are measured. While we were able to introduce resources to help navigate and adapt to the changes of Apple MPP across the Sailthru platform, we knew that Apple MPP didn’t end the usefulness of open data, it just changed …