Mobile is a mobile marketing automation platform that drives user engagement and customer conversions. It provides marketers the powerful tools they need to segment, target, personalize and automate sophisticated messaging campaigns, and convert mobile users into long term customers.

The Mobile platform has three components

Mobile SDK The Mobile SDK is integrated into your mobile app, and connects with our automation platform to gather insights and show personalised messages to each user. To get started integrating the sdk, view the SDK integration documentation.
Web Interface The web interface is the center of the Mobile platform and gives marketers the ability to create audiences, set up messaging campaigns, and view performance analytics. Developers also use the web interface to manage and modify application settings.
Server API Mobile’s RESTful API is a way for developers to connect your system to ours. It is useful if you want to programatically send messages to users, Connect your CRM to Mobile, or Export analytics and user data out of the platform. View the API Getting Started guide.

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