Apple Mail Privacy Protection
The resources linked on this page will help you adapt to the changes coming with iOS 15. Get an overview of what Apple MPP is, learn which key areas of your Sailthru account may need to be updated, and see where the Sailthru roadmap is going to help you navigate changes.
- Sailthru’s Apple Mail Privacy Protection Overview
- Sailthru Areas of Review checklist
Identify key places in your Sailthru account (Lifecycle Optimizer and Audience Builder, for example) that may need updates.
- Support for Segmenting Apple Mail users
Sailthru has added multiple new features to help you understand more about your audiences using Apple Mail, and how that may or may not be impacting the metrics that matter to your business.
- Audience Builder documentation
Segment your users who are using the Apple Mail client on iOS15 to understand how Apple’s Mail Privacy Protection may be affecting user metrics.
Video: Apple Mail Privacy Protection Explained
Join our Chief Product Officer, Desta Price, and our Chief Technology Officer, Tom Janofsky, as they explain the upcoming changes with Apple’s Mail Privacy Protection features in iOS 15.
- Video: Fireside Chat: MPP Impacts to Email Marketing
Check out our fireside chat with retail marketing expert Monica Deretich and media advisor Allison Mezzafonte to discuss Apple’s Mail Privacy Protection’s impact on email marketing.
- Video: 4 Ways to Optimize Email Marketing Strategy Using Sailthru
Tune in with me and Sailthru’s Senior Product Manager, Nick Mauro, as we highlight the new items we’ve added to our product roadmap to help you navigate these changes and answer MPP-related questions from Sailthru customers.