What’s New in Sailthru

Learn about our latest product releases and enhancements. Please contact your Customer Success Manager or Support with any questions.

Coming Soon: Mitigating Apple MPP with Projected Open Rate

August 31, 2023
With the implementation of Apple MPP, it has forced marketers to rethink how email marketing metrics are measured. While we were able to introduce resources to help navigate and adapt to the changes of Apple MPP across the Sailthru platform, we knew that Apple MPP didn’t end the usefulness of open data, it just changed …

Email Summary Date Filter Updates

August 29, 2023
Isolate the data you need to determine the success of any campaign during any period of time.  Introducing new preset date filters, giving you greater flexibility in segmenting the data you need, when you need it: Previous day  Current day  Previous week  Previous month  Previous quarter  Previous year  Custom date (for custom defined date ranges, including the ability to select a single day)  Based …

Segment SMS Audiences

August 29, 2023
Creating an SMS audience just got easier!  You can now segment your SMS audience by a single use case or both with the new SMS Consent Status filter in Audience Builder. With this new filter you will have the flexibility needed in ensuring you can target the right audience for all of your SMS messages.  New statuses …

Event Stream Escape Character Update

August 29, 2023
Today, exports from Event Stream utilize backslash as the default escape character for quotes. This has caused downstream impacts when attempts are made to process exports in spreadsheet applications as the backslash character for quotes is not recognized by common spreadsheet editors.  To resolve this issue, we will be replacing the backslash with double quotes effective …

Create Push & In-App Campaigns and View Performance Metrics Directly within Sailthru

August 16, 2023
Send Push notifications and In-App templates directly from the Sailthru platform. You also gain more visibility of your reach – as audience preview will display the count of profiles your lists and campaigns will target. Additionally, you will be able to report on opens, impressions, and revenue for all of your Push & In-App campaigns …