Audience Entry

Include new subscribers in an LO flow that have been recently added to a natural list or smart list with Audience Entry!

Many of you have told us that keeping subscriber lists up-to-date with newly added user profiles in Lifecycle Optimizer flows can be time consuming.  Previously, you’ve had to manually update these flows with a new list – or reload the whole list, forcing new profiles to enter the flow again – which can be limiting.  We’re releasing an enhancement to the “List is loaded” entry! With Audience Entry, you have the ability to set a cadence for the loaded list to be checked, so new profiles can be entered into the flow after it has started for other profiles. You can check the list daily, or choose specific days for the list to be checked, at a specific time. List is Loaded will no longer be available as Audience Entry replaces it. Read more in the documentation.