MPP Mitigation in Email Summary and Connect

Visibility into how Apple MPP impacts open metrics in our message reporting is now available! 

In Email Summary – we’ve introduced five new open metrics for Campaigns and Triggered messaging:

• Projected open rate – The open rate of the recipients whose interactions were not hidden by Apple MPP. (Click here to view the previous release article.)
  
• Total unique open rate – The % of received messages that were opened, includes both human and machine unique opens. This replaces the current Open Rate metric. 
  
• Pre-cached open rate – % of messages pre-cached by a machine open.
  
• Real open rate – % of messages opened or clicked on by a human.
  
• Real and pre-cached open rate – % of pre-cached messages that recipients later clicked on a link and/or read outside of the Apple Mail app.

For Connect, there will be a new field column “is_real_open” that will provide insight into if the open event was a machine or human open in your next export. 
We’ve created an Apple MPP User Guide here that provides additional detail into each of the open metrics and have updated our Connect documentation here for details on the new column.