Coming Soon: GeoIP upgrade for more accurate location data in Audience Builder

Sailthru is upgrading to a new GeoIP provider which will provide more accurate location data for targeting profiles in Audience Builder using ‘location’ and ‘radius to location’ filters. 

This means that any lists using ‘location’ and ‘radius to location’ filters in Audience Builder may show an increase or decrease in user profiles. 

The upgrade will take effect on:

Europe-based customers – 15th October 11:30pm UK time

US-based customers – 15th October 11:00pm CST

For more information on GeoIP filtering, see the Filter Reference documentation.