Overview
Contents
Sailthru empowers marketers to build a single view of each user, enabling you to create, automate, and personalize communication across channels to drive retention and acquisition.
Key Capabilities and Example Uses
When your integration is complete, you will be able to take advantage of the following key features:
Key Capabilities | Example Uses |
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Automating and personalizing email content.
For more information, see the Personalization Engine Overview. |
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Integrating with your site via a simple JavaScript tag to acquire new customers and build their interest profiles, further powering personalization. |
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Managing users and lists, including robust, dynamic segmentation using Audience Builder that allows you to target customers based on their User Profile attributes |
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Analytics – Sailthru tracks user interactions with your site and your communications, allowing you to gauge the success of your strategies through in-depth reporting. |
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Mobile* – Integrate your mobile app with Sailthru Mobile to power personalized push notifications and in-app messaging. |
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*This product is only available with certain subscription packages.
User Profiles and the Content Library
Sailthru helps you connect each user with optimal content across channels. This requires our system to maintain an in-depth understanding of each user as well as your site’s content items, such as articles or products. This data in Sailthru will resemble the following:
Example User Profile
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Example Content Item
And much more. For more information, see the Content in Sailthru page. |
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In short, having the right data in your User Profiles and Content Library is essential to powering content automation and personalization.
Read on to learn about how you can get this important data into Sailthru and put it to use.
Interacting with Sailthru
My Sailthru and the Sailthru API, JavaScript, and Zephyr
- My Sailthru (https://my.sailthru.com)
- A web interface where marketers manage users and lists, create and schedule emails, view analytics, and much more.
- JavaScript and API
- The Sailthru JavaScript will be embedded on your site, allowing you to collect data on users’ interests–even those who are browsing anonymously and who later identify themselves through a signup, purchase, or email link click.
- Some clients also use the JavaScript to automatically build their Sailthru Content Library–a replication of your site’s content URLs, titles, and other metadata. However, this data may be more optimally synced using the Content API.
- Using additional JavaScript and/or API functions, your developers may set up your site or server to send and receive additional data and initiate actions. For example, when a user signs up for an email list or makes a purchase, you can send that data to Sailthru in order to act on it later or in real time via your preconfigured Lifecycle Optimizer flows.
- For some data, you will have the choice of whether to send it directly from your server (using the API) or directly from the user’s browser (using JavaScript). For other data, the API is required.
- Zephyr
- Within your templates, in addition to HTML, you can include Sailthru’s scripting language, Zephyr, to insert user-specific data, logic, and more. As a basic example, Hi, {first_name}! In your template might become Hi, Steve! for one of your users, depending on what is stored in the user’s profile.