Lifecycle Optimizer Overview

Automate individualized messaging to customers across channels using insights and predictions from the customer profile to deliver timely, customer-specific communications.

Seamlessly interact with customer profiles, other platform services, and third-party platforms through Flows (user pathways with if-then logic), making Lifecycle Optimizer a powerful hub for all of your marketing strategies. To access Lifecycle Optimizer, select Lifecycle Optimizer from the Messaging menu in the UI. You’ll be taken to the Flow List page. 

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