Today, we’re releasing some new features to help you better engage with your Shopify-based customers and better respect their opt-in across all of your channels. Improved Shopify Customer Profiles Whenever a customer makes a purchase, signs up for a newsletter, or modifies their account the Sailthru Shopify App will automatically create or update their Sailthru profile. With …

The Sailthru Plugin for WordPress will now auto-detect and push HTTPS-only content to the Sailthru Content Library. In addition, the Sailthru onsite Javascript library will now load onsite asynchronously, improving page load speeds and durability against slower connections.  To get these features, upgrade your WordPress plugin to v3.4.2 or VIP v3.3.    

Sailthru’s Analytics are getting an upgrade! Email Summary is a new feature for all clients, which plots key metrics about email performance and gives you a bird’s-eye view of changes over time with new visual charting! You will be able to separate out campaign sends as opposed to triggered sends to see how they compare …

You can now target a campaign on audiences based on their engagement with a prior campaign right from within Campaign Workflow. Note: This feature is intended for one-off campaigns. You should continue to use LO for extended, lifecycle marketing initiatives. Read more in our updated support docs.

We have added a new Mobile Revenue dashboard to Sailthru Mobile! The mobile revenue dashboard displays an analysis of revenue attributed to mobile messages for any specified time period, post 1 Jan 2020. Just like the other analysis options, this gives you a chance to analyse the performance of mobile marketing over time while easily visualising …