Shopify – Better Customer Profiles & Opt-Out Tracking
Today, we’re releasing some new features to help you better engage with your Shopify-based customers and better respect their opt-in across all of your channels.Improved Shopify Customer Profiles
Whenever a customer makes a purchase, signs up for a newsletter, or modifies their account the Sailthru Shopify App will automatically create or update their Sailthru profile. With this data, you can now better personalize or segment on how you’ve tagged a customer in Shopify, whether they purchased as a guest, or if you have their phone number. All the following fields will be available for a Shopify customer in Sailthru after they interact with your store:- First Name
- Last Name
- Addresses
- Phone
- Customer Tags
- Customer State
- Customer Note
- Created Timestamp
- Updated Timestamp
Tracking Opt-Out Between Sailthru and Shopify
Beyond profile fields, the Shopify App will acknowledge all opt-in and opt-out requests from Shopify and send all Sailthru-based opt-out changes to Shopify as well. Shopify customers that are opted in for marketing in Shopify will be treated as Valid in Sailthru, and otherwise marked as Opt-Out (Marketing) in Sailthru. If Sailthru has a more restrictive pre-existing opt-out than Opt-Out (Marketing) for a customer, we’ll retain the more restrictive status. For pre-existing Sailthru customers that are happily opted-in subscribers, we’ll let Shopify know as well.
 |  |
|
|---|---|---|
Customer Accepts Marketing | Profile Opt-Out |
|
True (accepts marketing) | ←→ | Valid |
False (doesn’t accept marketing) | ←→ | Opt-Out (Marketing) |