What’s New in Sailthru

Learn about our latest product releases and enhancements. Please contact your Customer Success Manager or Support with any questions.

Use Lifecycle Optimizer to Re-engage Dormant Customers

March 21, 2018
When a customer’s engagement is lacking, you can automatically add them to a Lifecycle Optimizer flow to drive a re-engagement activity. Introducing our Engagement Flow entry type: This entry quietly runs in the background each day, collecting customers who match the conditions you set. It runs every night after midnight in your account’s time zone, similar to ...

Check For Email Activity Outside Lifecycle Optimizer Flows

March 9, 2018
Set your flows to evaluate email engagement across the Sailthru platform with our latest update to Lifecycle Optimizer Checks. The Email Opened and Email Clicked checks now include an option to look at “Any Email Message,” which includes all transactional, triggered, and campaign messages sent by Sailthru. You can select this option, or continue to ...

Bring Customers Back with Lifecycle Optimizer Browse Abandon Flows

March 9, 2018
We’re excited to introduce a new abandonment series to our Lifecycle Optimizer portfolio: Browse Abandonment. Customers visit your site, peruse products and categories, and leave without ever purchasing or adding items to a cart. Now with Lifecycle Optimizer, you can follow up with known customers, reminding them of their virtual window shopping with enticements to bring ...

See Click-Through Percentages in the Campaign Clickmap

March 6, 2018
Quickly see the popular links in your email with a small update to our Campaign Detail clickmap:   You can now see the click-through percentage of links relative to all clicks in the email, using the “Click Percent” menu. This ratio is in addition to the total numbers that were already available in the same menu. This update is live ...

Schedule Next Steps with Lifecycle Optimizer

March 5, 2018
Late-night purchases. Clicks before an early morning flight. Sometimes journeys shouldn’t be completely dependent on the exact time a customer conducted an action. That’s why you can now set a specific time to release a customer from a Lifecycle Optimizer wait. Our newest addition to the Lifecycle Optimizer “Wait” step allow you to set the time ...