Lifecycle Optimizer 05/26/21

Personalized Send Time in Lifecycle Optimizer

Use Personalized Send Time in Lifecycle Optimizer Wait steps.

Now you can have a user’s profile “wake up” in accordance with their Personalized Send Time (PST). It’s as easy as:

  1. Select a Wait step.
  2. Choose the option “At Personalized Send Time (PST).
The Lifecycle Optimizer board with the Edit panel open. Personalized Send Time is selected through a radio button. The documentation is updated here.
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