Pass Event Variables in Lifecycle Optimizer Webhooks

If you make use of our webhooks feature in Lifecycle Optimizer to pass data to systems outside of Sailthru, we have added a powerful piece of new functionality to our webhooks capabilities: You can now pass custom event variables (vars) of any kind into your webhooks! While you have always had the ability to include data from a user’s profile, now, any arbitrary event var data can be passed into a webhook for reference in your company’s system or a third party where your webhooks are used. This includes basic event var data (such as the event name or a timestamp), along with more complex vars such as objects and arrays. Documentation is available here.