New Filters for Lifecycle Optimizer’s Purchase Made Entry Step

Lifecycle Optimizer’s Purchase Made entry step now has a number of new filters and an improved design. Customers now have unprecedented control over the kinds of purchases that can enter their flows.

Filters are now categorized as either order-level or item-level…

… and the list of filters now include: Order Filters

• Number of purchases made: Limit to a specific purchase or range of purchases. For example, only if it was a profile’s 2nd purchase or between a profile’s 2nd purchase and 5th purchase.
• Amount of purchase: Limit to orders based on their dollar amount.
• Quantity of items purchased: Limit to orders based on the number of items it includes.
• Order Channel: Restrict to orders originating from a channel, e.g., Online.
• Value of Custom Order Fields: Limit to orders that match a value of one or more order-level custom key-value pair.

Item Filters

• Value of Item ID: Limit to items that match the value of one or more item ID.
• Value of Item Tag: Limit to items that match the value of one or more of an item’s tag.
• Value of Item Title: Limit to items that match the name/title of one or more item.
• Value of Custom Item Fields: Limit to items that match a value of one or more item-level custom key-value pair.

FYIs

• A purchase must meet all filters applied to enter the flow.
• Similarly, for item-level filters, at least one item must meet all filters applied.
• Item tags can be included as both an item var and as a nested custom var. (You can use dot notation to access nested custom vars.)

Check out Get Started’s LO Glossary page to learn more.