Use Sailthru Mobile events with Lifecycle Optimizer
Mobile app events can now add customers to Lifecycle Optimizer “Custom Event” entry flows.
Use the same name in the Custom Event name field and as the mobile app event name. This works alongside the Sailthru Custom Event API. API and mobile app events of the same name will start customers into the same flow.
Whether you use mobile app events or the API, Custom Events can include custom fields to help you filter customer entries or include contextual information in a message. As an example, you can catch a customer’s five-star product review in your app, include the rating and the product name in the custom fields and follow up with an detailed email to say thanks.