Use list membership to guide customers in Lifecycle Optimizer

Our newest Lifecycle Optimizer “check” allows you to guide customers based on their subscriber status in a given natural list.

Lifecycle Optimizer list check


This allows you to create flows with different behavior and messaging for customers who are not members of particular lists. You can use this to drive subscriptions to new newsletters, or behave differently for customers who are part of an exclusive list, such as loyalty members.

The check is available beginning Aug. 29, 2018, for all accounts. Look for the “List Subscriber” option in the Lifecycle Optimizer “check” selection menu. We currently support checks only against Natural Lists. Be on the lookout for moreĀ Smart List functionality coming to Lifecycle Optimizer in the coming months!