Upcoming label changes to Analytics navigation

Beginning April 9, 2019, we’ll use new labels in the analytics navigation menu for our Triggered & Transactional message reporting.

Only the wording is changing – the pages themselves are staying the same.

Existing New (effective 4/9/19)

Why the change?

Template triggers and Lifecycle Optimizer continue to grow the use of 1-to-1 messaging as a means for marketing content, which is categorically not “transactional” messaging. Transactional messages include password reset, purchase confirmations and shipping confirmations.

Triggered messaging encompasses “transactional” messaging – and Lifecycle Optimizer handles that, too –  which is why we’re making a small tweak to our words to keep things sorted. Stats, views and links won’t change – just the labels in the menu.