Trigger Overlay by Cart Value
You can now trigger an Overlay (modal or bar) to display based on the value of a customer’s cart or basket. For example:
This new trigger is added to the other available ‘When’ trigger options, including a required ‘number of pageviews’ in the visit. This trigger works in conjunction with location (Where) and list (Who) targeting criteria, enabling advanced use cases, such as the following:
- Incentivize first purchase – show discount or free shipping in overlay
- Increase basket size – offer discount or free shipping if basket reaches a stretch threshold
- Reactivate customers – incentivize purchase for customers who have not purchased in a certain period
Options for this new trigger include:
- ≥ Greater than or equal to
- <> Between
- ≤ Less than or equal to
We will be adding additional Overlays targeting criteria soon!
If you are interested in the Overlays product, please reach out to Sales or your Customer Success representative.