03/28/18

Trigger Overlay by Cart Value

You can now trigger an Overlay (modal or bar) to display based on the value of a customer’s cart or basket. For example:

Screen Shot 2018-03-27 at 3.58.50 PM

This new trigger is added to the other available ‘When’ trigger options, including a required ‘number of pageviews’ in the visit. This trigger works in conjunction with location (Where) and list (Who) targeting criteria, enabling advanced use cases, such as the following:

  • Incentivize first purchase – show discount or free shipping in overlay
  • Increase basket size – offer discount or free shipping if basket reaches a stretch threshold
  • Reactivate customers – incentivize purchase for customers who have not purchased in a certain period

Options for this new trigger include:

  • ≥ Greater than or equal to
  • <> Between
  • ≤ Less than or equal to

For example:

Screen Shot 2018-03-27 at 3.59.13 PM

We will be adding additional Overlays targeting criteria soon!

If you are interested in the Overlays product, please reach out to Sales or your Customer Success representative.

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