Tailor the customer experience using custom event attributes
Sailthru’s Custom Events allow marketers and developers to quickly launch new flows and send messages for business-specific use cases, all with minimal development work and maximum marketer control. Gone are the days where developers needed to make code changes for every creative change, cadence alteration or test scenario. With Sailthru’s Lifecycle Optimizer, a single Custom Event API call can put marketers in mission control of the customer experience for the lifetime of a key business event, such asa product review, social interaction or subscription status change.
Beginning today, you can use the Custom Fields within an event to curate different experiences in a flow for your customers. Introducing the new “Custom Event Field” Check in Lifecycle Optimizer:
Once selected, you’ll be able to select between a Yes/No check type and a multi-branch check type. Continue with your choice and select or add the custom field name and its values.
The check behaves similarly to our “Custom Profile Field” Check, which means you can use the pipe character (|) to use multiple values in one field as an “OR” operator.
In the example above, values “1” and “2” will go to branch #1, and so on.
Example Uses for a Flow: