Sailthru On Your Site – Overview
In addition to using Personalization Engine to create customized emails, Sailthru’s products can also be used to automate, personalize, and drive engagement with your website! Onsite behavioral features leverage Personalization Engine to automatically suggest content based on unique user interests.
Personalization Engine is Sailthru’s unique behavioral-tracking product. Personalization Engine gathers data on your users’ individual interests based on website or mobile app activity. Armed with this intelligence, you can dynamically target users based on their purchase, browsing, and explored interests.
Site Personalization Manager is a powerful personalization tool and recommendation engine for your website that leverages user-interest data as well as your Content Library, custom content feeds, and templates.
Scout is a tool for providing related-item links to readers on site. This type of content display is also possible using Site Personalization Manager.
Concierge is similar to Scout, but provides recommended content to readers in the form of an onsite slider, for example, recommending a related story when reaching the end of an article. This type of content display is also possible using Site Personalization Manager.