Schedule Next Steps with Lifecycle Optimizer

Late-night purchases. Clicks before an early morning flight. Sometimes journeys shouldn’t be completely dependent on the exact time a customer conducted an action. That’s why you can now set a specific time to release a customer from a Lifecycle Optimizer wait.

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Our newest addition to the Lifecycle Optimizer “Wait” step allow you to set the time of day you want customers to head to the next step, such as an email send. If you’re looking to control message timing or group customers around a similar cadence, this feature lets you override the default, relative timing that Waits use to hold customers in a flow.

When the checkbox is selected, the two time fields are used together for a combined wait. In the above example, a customer would wait 7 days from when they enter the step, and then move to the next step when it’s 10:15 a.m. The time is local to your Sailthru account’s time zone.

Steps when scheduled wait time is used

Scheduled Waits are live in all accounts as of March 1, 2018, in advance of another Lifecycle Optimizer Release: Engagement Flows. Register for our release training on Engagement Flows and Browse Abandonment entries, coming up March 8. Learn more and register at Sailthru Academy.