10/12/16

Sailthru and Carnival.io List Integration Now Live

Most marketers know that mobile is a strategic “must-have” but according to Forrester Research only 13% of marketers say they’ve integrated mobile into their marketing mix successfully. Sailthru acquired Carnival.io in April 2016, and by investing and trusting in us, you are already one step ahead of your competitors by being able to pair your digital marketing strategies across both email and mobile.

You can now take advantage of the initial phase of our integration, which allows our databases to match profiles found in Sailthru and devices in Carnival.io. This is a significant foundational step to enable future data sharing and functionality. It is the first move towards cross-channel success.

With this phase, you’ll be able to surface Sailthru list information inside of Carnival.io and giving you the ability to create lists of Carnival.io users in Sailthru. With the ability to target mutual customers in both Sailthru and Carnival.io, you can now reach and provide customers with a more seamless experience across these key channels.

With the initial step in our integration plan complete, you can now:

Reach Customers Across Channels:

  • Send mobile offers to your app that reinforce or reward your daily newsletter email subscribers. Every night, list membership from Sailthru is pushed over to Carnival.io to use in any mobile app messaging that’s relevant to your customers.

Increase Customer Engagement:

  • Step up your re-engagement efforts. For example, find customers who did not open your 90-day re-engagement email and retarget them through mobile by querying in the campaign’s Audience Builder and pushing the list over to Carnival.io.
  • Get the latest and greatest App announcements to heavy email users through their preferred channel, email. Target your mobile customers in Sailthru by selecting criteria indicating whether or not an individual has a Carnival.io device.

To learn more about this first milestone in integrating with Carnival.io and how to take advantage of it, please review our documentation or reach out to your Client Success representative. Be on the lookout for more news on further integration between Sailthru and Carnival.io as we work towards building the ultimate hub for managing your customer’s cross-channel experiences.

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