Introducing Lifecycle Optimizer Predictive Entries – the power of Sailthru’s artificial intelligence coupled with our easy-to-use drip series builder. You can create flows for four customer behaviors, each with probability calculated by Sailthru’s Prediction Manager using an AI model that’s customized for your account and customer profiles. Those predicted behaviors are: Disengage from Email Optout from Email Purchase Visit your site Each day, ...

Ahead of some exciting new features, the Lifecycle Optimizer toolbar and status selector have received small design updates. Here’s what changed: Recipes are now accessible from an icon left of the flow name Metrics are now displayed with a simple on/off button “Delete” has moved to the status selector from the “Save As …” menu; as before, only draft ...

It is no longer a requirement to have a certificate and key for your link domain when uploading your Apple App Site Association File. This file is used by iOS to determine what hyperlinks should open your native iOS application, also known as “Universal Links.” Apple requires this file to be served using https. In August 2018, ...

A beta release of our WordPress plugin has been released to Github. It adds a number of new settings to the UI to allow customers to manage their Content without development resources. What’s New? We’ve added a whole new tab to the Sailthru plugin settings to give you fine grained control over how your WordPress content is synced with Sailthru. ...

Sailthru’s Custom Events allow marketers and developers to quickly launch new flows and send messages for business-specific use cases, all with minimal development work and maximum marketer control. Gone are the days where developers needed to make code changes for every creative change, cadence alteration or test scenario. With Sailthru’s Lifecycle Optimizer, a single Custom ...