Sailthru’s personalization capabilities are powered by what we know about users. This data enables our clients to understand what their users will open, visit, read, and buy, and so much more. All of this user data is viewable in one location, the Sailthru user profile. Given the importance of this data we are excited to ...
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Email Composer allows marketers to easily create messages with a drag-and-drop interface. Beginning today, you can use Email Compser’s display rules tool to dynamically display images, text and buttons to customers based on their custom profile fields. Display a message exclusively to your platinum loyalty members Give a reminder to subscribers who haven’t registered for a special ...
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Following the launch of Email Composer, we have adjusted the Template list page to display most-recently edited templates first. The page previously sorted alphabetically by name. With all the great new templates created in Email Composer, this lets you quickly access recent templates regardless of their name. We aren’t stopping there: Later this year, we’ll introduce a ...
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You’ve been there: It’s 4:45 on a Friday afternoon and your boss wants a quick redesign to your weekend promotion. Your creative team is out the door early, or has a turnaround time that will exceed the promotional period the email references. You need changes and you need them right away. Anxiety strikes, but worry no ...
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Our team often receives questions about popular Lifecycle Optimizer flow layouts, including the question, “So what are other customers doing that’s cool?” To help answer that question and inspire your creativity, we’re introducing Recipes to Lifecycle Optimizer. Use Lifecycle Optimizer Recipes to discover new strategies or quickly get started with popular flows such as Welcome Series. ...
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