What’s New in Sailthru

Learn about our latest product releases and enhancements. Please contact your Customer Success Manager or Support with any questions.

Check Smart List membership in Lifecycle Optimizer

July 24, 2019
Lifecycle Optimizer’s “List Subscriber” check can now look at Smart Lists and their memberships. With this subtle change, you can leverage virtually any profile characteristic inside of Lifecycle Optimizer flows. Use Audience Builder to create a Smart List, then check customers against the Smart List in real-time as they pass through a Lifecycle Optimizer flow. We’re excited ...

Improvements to Shopify Product Recommendations

July 22, 2019
We’ve released improvements to the way the Sailthru Shopify App and Content/Product Library handle “publish status” changes for products coming from Shopify.  Previously, some clients found customers receiving recommendations for unpublished products. Moving forward, you will see all of your Shopify products in the Sailthru content library, but only published products will be used in recommendations.  To ...

Email Composer now creating smaller message sizes

July 15, 2019
Following an update on July 11, 2019, Email Composer is using a more efficient process to generate source HTML. This results in smaller email sizes, which can help reduce clipping inside of email clients. Results will vary based on the elements used in a message, but testing showed an average of 15% decrease in size for ...

Integrate Shopify Abandoned Checkout into Cart Abandonment Flows

July 11, 2019
Available now, Shopify Abandoned Checkout has been integrated into Lifecycle Optimizer flows starting with the Cart Abandonment entry.  Seamlessly transition your customers from cart to checkout abandonment messaging in a single flow. And with Shopify checkout restoration URLs, you can bring a user right back to where they left off their shopping experience. To setup your flow ...

Push status check added to Lifecycle Optimizer

July 11, 2019
The new ‘Push status’ check helps increase the effectiveness of targeting mobile devices in Lifecycle Optimizer (LO). Rather than simply checking if a user has your app installed, now you can confirm the actual push status of the device before sending a push notification. The new check enables you to know how or if a push ...