Release Notes

Learn about our latest product releases and enhancements. Please contact your Customer Success Manager or Support with any questions.

Support for Alphanumeric and Short Codes in SMS Campaigns

July 26, 2018
We’ve released support for sending SMS campaigns from a Twilio shortcode, which will open up opportunities for faster delivery via Twilio. Also if you’re in certain countries, like the UK, you can also now send a campaign from an Alphanumeric sender which means your customers can see your brand name on their device when they get ...
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Easily modify inbox preview text with Email Composer

July 26, 2018
Subject lines are no longer the sole trigger for customers to open your emails. Popular email clients such as Gmail show preview text next to a subject line to give further insight as to the content a message may hold. With our latest Email Composer update, marketers can now quickly add and modify preview text from ...
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Updates to ‘spam’ markings and customer opt-out status

July 24, 2018
Effective July 23, 2018,┬ácustomers who mark emails as spam will receive only transactional messages going forward. The user’s optout status will be set to transactional only (optout – marketing), which is also known as “optout-basic.” This change aligns spam complaint processing with our updated best practices for optout status. Previously, users who marked messages as ‘spam’ ...
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Send push notifications with deeplinks, custom fields using Lifecycle Optimizer

July 19, 2018
Deeplink to a specific view of your app, and include other custom fields in your push notifications send within a Lifecycle Optimizer flow. We just introduced custom keys & values inside the “Send Push Notification” action.   Use these fields to include deeplinking details, or other custom attributes your app uses to track or change the customer ...
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Create customer experiences around key dates with Lifecycle Optimizer’s Calendar Event entry

July 18, 2018
Use Lifecycle Optimizer’s Calendar Event entries to automatically start customers into flows when a special date or anniversary occurs. Send a series of reminders leading up to a customer’s subscription expiration date Give a greeting when it’s a customer’s birthday Start a countdown series to a wedding date or child’s due date Calendar Events can look at any customer ...
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